Summary

In this conversation, John and Cliff discuss the essential steps for new business owners, emphasizing the importance of a strong online presence, particularly through a well-designed website and Google Business Profile. They explore the significance of branding, social media, and effective marketing strategies, while also addressing common pitfalls and the need for proper planning and budgeting. The discussion highlights the evolving landscape of digital marketing and the necessity for businesses to adapt to remain competitive.

Takeaways

• Invest in a good website as your digital front door.
• You have six seconds to answer three key questions on your website.
• Choosing a memorable business name is crucial.
• Check for domain availability and trademarks before finalizing your business name.
• Setting up a Google Business Profile is essential for visibility.
• Collecting and responding to reviews can improve your ranking.
• Social media channels are important for business outreach.
• Develop a comprehensive marketing and business plan.
• Budget for marketing efforts to ensure business growth.
• Hiring professionals for branding and design can yield better results.

Chapters

• 00:00 Introduction and Overview of New Business Challenges
• 03:00 The Importance of a Good Website
• 06:02 Essential Steps for New Business Owners
• 09:04 Choosing a Business Name and Domain
• 11:57 Trademark and Legal Considerations
• 15:01 Setting Up Your Google Business Profile