In this session, marketing expert Jessica DeFeo breaks down her proven networking formula designed to help small business owners grow their influence, expand their referral base, and create meaningful business relationships.

Jessica shares her signature approach—“The Web of Success”—a practical strategy for becoming a center of influence by showing up consistently, refining your commercial, and truly focusing on the other person. She outlines how to maximize networking events, schedule intentional one-on-ones, and nurture each connection through personalized follow-ups.

• How to become a center of influence in your business community

• A simple, repeatable networking formula:

  • Attend 4–5 networking events per month

  • Book 2–3 intentional one-on-ones from each

• How to create a tracking system for connections, follow-ups, and referral partners

• Strategies for giving high-trust introductions

• How to make your commercial (intro) clear, relevant, and memorable

• The power of consistency, patience, and custom approaches in building referral relationships

Jessica also discusses how thoughtful follow-up makes people feel valued, ultimately increasing the likelihood of meaningful business partnerships and referrals.

• Implement the monthly networking formula

• Build or refine your tracking system for contacts

• Update your introduction to clearly state who you help, how you help, and why it matters

• Schedule a free 30-minute discovery call with Jessica for personalized guidance

• Register for our next Speaker Series event with Starr Bobatoon on January 21st: “Sell With the Story”

Unlocking Sales Growth Through Intentional Networking & Referrals How to Build a Trust-Based Sales System Without Cold Calling

If you're a solopreneur, consultant, or B2B service provider who’s tired of cold outreach that leads nowhere—or your network just isn't converting the way it should—this masterclass is for you.

In just 45 minutes, you'll learn a repeatable, proven system to consistently grow your pipeline using intentional networking, high-trust referrals, and personalized sales conversations. You'll walk away with practical tools you can apply immediately to win more deals—without pitching harder or sending more emails into the void.

Based on the STTINR (Sales Transformation through Intentional Networking & Referrals) framework, this masterclass shows you how to turn your relationships into revenue, with clarity and integrity.

In This Masterclass, You’ll Learn: - How to clarify your "Problem We Solve" story so prospects lean in - How to build and filter a high-value LinkedIn network of 1st and 2nd connections - How to ask for referrals using the CAPS framework without being awkward - How to identify and engage your Strategic Centers of Influence (SCIs) - How to lead discovery conversations that move deals forward faster

You’ll Walk Away With: - A 5-step roadmap to grow your sales without cold outreach - A ready-to-use referral script (CAPS model) - A discovery call flow you can use tomorrow - A checklist to build your referral network - Confidence in how to ask for introductions that actually happen

Presented by: Dave Priddy, Sales Director of EPOCH Sales Management. The STTINR method is used by small business leaders to generate 6–7 figures in referred revenue without paid ads or mass outbound.

David A. Ross, a Certified Go-Giver Speaker, is passionate about helping individuals and organizations unlock success through the power of giving. Drawing from the principles of the bestselling book The Go-Giver, David delivers real-world insight, energy, and authenticity in every talk.

With a strong background in strategic consulting and leadership development, he inspires audiences to shift from a "get-to-give" mindset—proving that the most successful people are those who add value to others.

Get ready to be challenged, encouraged, and equipped to lead with purpose and impact.

Learn more about David Ross here: https://www.networkinaction.com/index.php/profile/7680-hr-benefits-payroll-peo-david-ross

Find your Network In Action Group here: https://www.networkinaction.com/index.php/find-a-group

Start your business networking franchise here: https://franchise.networkinaction.com/