What if the real shift isn’t content… but who owns the story?

In this conversation, Lara speaks with Renato Franchi (Transmedia & IP Strategy Lead) to unpack what’s really happening behind moves like the rumored Netflix + Warner Bros deal — and why it signals a much bigger transformation in media, marketing, and the creator economy.

This isn’t just about streaming.
It’s about IP ownership, audience control, and the future of storytelling as a business model.

In this episode, we explore:

- Why IP (intellectual property) is becoming the most valuable asset
- How platforms like Netflix, Amazon (MGM), and Disney (Hulu) are reshaping media
- What transmedia strategy actually means
- Why marketing is turning into entertainment
- The rise of creators as studios (MrBeast, YouTube, Fox Entertainment collaborations)
- The role of iconic IPs like Marvel, DC, Star Wars, Harry Potter, and anime/manga franchises
- Why owning attention is not enough anymore — you need to own the IP

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