About Nermin Jasani: Nermin Jasani is a former Wall Street lawyer turned law firm consultant, specializing in empowering women-owned law firms to achieve sustainable growth without burnout. As the founder of Wildly Successful Law Firm, she combines her legal expertise with strategic business insights to help solo and small law firm owners streamline operations, enhance profitability, and reclaim their time.

In this episode, Ted and Nermin Jasani discuss:

• Why many law firms struggle with profitability due to underpricing and a lack of clear revenue targets
• How to reverse-engineer fees based on desired income, expenses, and capacity
• Building a multi-channel marketing strategy aligned with the practice area and the ideal client profile
• The role of intake automation and follow-up systems in maximizing conversion and consistency
• Why more Big Law attorneys—especially women—are launching boutique firms, and how to price and structure those practices for sustainable growth

Key Takeaways:

• A full pipeline means little if pricing and service packaging are not aligned with revenue and profit goals.
• Firms that run the numbers instead of relying on intuition often uncover where underpricing and inefficient matters are eroding margins.
• Simple improvements in intake and follow-up, such as automated scheduling and reminders, can significantly increase signed cases without additional ad spend.
• Treating marketing as a multi-channel system—rather than a single tactic—creates more predictable and higher-quality opportunities.
• High-performing firms are built on clear financial targets, aligned pricing, and streamlined systems, not just more traffic or more hustle.

“You can't talk about marketing without talking about your pricing, and you can't talk about marketing without talking about automation.” — Nermin Jasani

Connect with Nermin Jasani:

LinkedIn: https://www.linkedin.com/in/nerminjasani/

Email: nermin@wearews.com

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

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