How does a 24-year Navy veteran go from throwing the first-ever zombie 5K to building a $55 million murder mystery empire?

In this episode of The Scalability Code, Matt Haney sits down with serial entrepreneur and military veteran Ryan Hogan. Ryan unpacks his wildly non-linear journey, revealing how he navigated massive failures—like the bankruptcy of his event company Run For Your Lives—and used those hard-learned lessons to scale Hunt A Killer to $55 million in just five years. In this episode, we discuss:

• The danger of making decisions too fast and why it's costing your business
• Why tracking leading indicators instead of lagging indicators is steering you wrong.
• The reality of a "rockstar on paper" who drives revenue but creates massive organizational toxicity
• The unforgettable advice Ryan received from his Navy commander about teamwork

Connect with Ryan on LinkedIn

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