Navigating AI Disruption: Advertising's Resilience in the CTV Era

カートのアイテムが多すぎます

ご購入は五十タイトルがカートに入っている場合のみです。

カートに追加できませんでした。

しばらく経ってから再度お試しください。

ウィッシュリストに追加できませんでした。

しばらく経ってから再度お試しください。

ほしい物リストの削除に失敗しました。

しばらく経ってから再度お試しください。

ポッドキャストのフォローに失敗しました

ポッドキャストのフォロー解除に失敗しました

Navigating AI Disruption: Advertising's Resilience in the CTV Era

無料で聴く

ポッドキャストの詳細を見る

概要

In the past 48 hours, the advertising industry shows resilience amid AI disruptions and CTV growth, with key partnerships and regulatory pressures shaping the landscape. Fox Corporation reported a 1 percent year-over-year increase in Q2 advertising revenue, despite last years political ad boost, driven by FOX News scatter pricing up 46 to 47 percent and 200 new advertisers added in the first half of its fiscal year[1]. Tubi, its streaming arm, saw 27 percent growth in total view time and 19 percent revenue rise[1].

Strategic deals highlight CTV momentum: On February 12, Teads partnered with Samsung Ads to launch next-generation CTV homescreen display and video ads across Southeast Asia markets including Malaysia, Philippines, Thailand, Vietnam, Hong Kong, and Taiwan, targeting affluent households with advanced insights on TV models and user behavior[5]. Rembrand launched an AI Intelligence Suite for Spaceback on February 11, enabling brands to amplify social content as CTV performance ads[4].

AI integration accelerates: OpenAI began testing ads in ChatGPTs free and Go tiers, reversing earlier no-ad pledges to offset compute costs[15][1]. Microsoft unveiled 2026 Partner Badges and an AI-powered Partner Marketing Center on February 13, replacing its GTM Toolbox for faster campaigns[2][6]. Amazon Ads flagged five 2026 trends like AI-democratized creatives and streaming TVs performance shift, noting Indias OTT audience hit 600 million with 87 percent CTV user growth[7].

Regulatory shifts include the EU targeting Google in a fresh antitrust probe on February 13[3], and Google retiring Call-Only Ads starting February 2026[13]. Consumer behavior tilts toward streaming, with social media and video delivering strong 2025 ROI per new Keen data, though platform fragmentation challenges persist[9].

Compared to early Februarys market jitters over big tech capex like Amazons 200 billion spend[1], current conditions reflect cautious optimism, as leaders like Fox leverage live content94 percent of sales from news, sports, streamingand Teads eyes living room front pages. No major supply chain issues emerged, but AI ad flux in tools like ChatGPT signals monetization pivots amid compute pressures. Overall, CTV and AI partnerships position the industry for 2026 inflection, per WARC[1].

(Word count: 348)

For great deals today, check out https://amzn.to/44ci4hQ

This content was created in partnership and with the help of Artificial Intelligence AI

まだレビューはありません