About Natalie Henley: Natalie Henley is the CEO and owner of Volume Nine, one of Denver’s leading digital marketing agencies. A sought-after speaker and respected digital marketing expert, Natalie brings nearly two decades of experience helping brands grow their online presence and drive real, measurable results. She’s known for her friendly, down-to-earth style and her passion for helping businesses cut through the noise to authentically connect with their ideal audiences. Under Natalie’s leadership, Volume Nine has earned a reputation for excellence and innovation. The agency was recently named MarTech Outlook’s 2025 Digital Marketing Agency of the Year (link) and proudly maintains a perfect 5.0-star rating on Clutch.

In this episode, Ted and Natalie Henley discuss:

• Natalie’s path from a political science background to leading a nationally recognized digital agency
• How data became the foundation of Volume Nine’s services and positioning
• The transition from white-label work to building a standalone brand and culture
• What does “search everywhere optimization” mean in today’s fragmented attention landscape
• Tactical plays that are working now, including video, UGC, and AI search optimization

Key Takeaways:

• Natalie’s early market research experience shaped a data-first mindset that still guides how Volume Nine approaches strategy and execution.
• Building Volume Nine as a visible, standalone brand unlocked credibility, referrals, and long-term growth that white-label work could not provide.
• Shifting from process-only scalability to a people- and strategy-first culture has driven stronger retention and long-term client relationships.
• Today’s buyers are influenced across search, social, forums, and AI tools, making “search everywhere optimization” a necessity, not a nice-to-have.
• Real-style video, user-generated content, and AI-focused technical optimization are delivering meaningful organic gains across channels.

"Anybody could shove tactics at you, and you can always find a tactic, better, faster, cheaper. But like, if you throw 1000 tactics and you don't get anywhere, it doesn't, it doesn't really help you. There's a really great quote, actually, tactics without strategy is the noise before defeat." — Natalie Henley

Connect with Natalie Henley:

Website: www.v9digital.com

LinkedIn: https://www.linkedin.com/company/621107/

Instagram: https://www.instagram.com/volume_nine/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

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