Klaus Heller, a social media marketing freelancer and founder of the Creative Lunch Club, discusses his journey in the industry and the changes he has witnessed over the years. He emphasizes the importance of using social media strategically to achieve business goals and the need for a media budget. Klaus also shares insights on creating good content, including the importance of engaging the audience and being authentic. He talks about the motivation behind starting the Creative Lunch Club and the goal of building a global community for creatives. Klaus encourages aspiring freelancers to take the leap and start their own ventures.

Takeaways

• Klaus Heller has been in social media marketing since its inception.
• The organic reach of social media has significantly declined.
• Investing in paid media is essential for business success on social platforms.
• Good content resonates with the target audience and encourages engagement.
• The Creative Lunch Club was born out of a desire for community among freelancers.
• Building a community helps creatives connect and share experiences.
• Klaus emphasizes the importance of authenticity in content creation.
• Freelancing offers flexibility and autonomy in work.
• Starting a freelance career can be done gradually alongside a full-time job.
• Networking and community engagement are crucial for creative professionals.

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Klaus Heller: Web | LinkedIn | Instagram

Creative Lunch Club: Web | LinkedIn | Instagram

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#socialmediamarketing #freelancing #CreativeLunchClub #communitybuilding #contentcreation #authenticity #marketingstrategies #networking #digitalmarketing #creativeindustries

In this episode of Nexus Talks, Laila Begum, an actress, filmmaker, and content creator, shares her inspiring journey in the film and theatre industry. Laila discusses her early fascination with performance and imagination, her experience trying out various artistic avenues and ultimately finding her true passion in acting. She reveals the challenges and rejections faced in the industry, the importance of continuous learning, and how she broke through with her first on-screen role. Laila also highlights the significance of networking, having a good agent, and the value of diversifying skills within the industry. Tune in to hear her candid insights and tips for aspiring actors and filmmakers.

Follow Laila Begum:

Web | LinkedIn | Instagram | Facebook

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In this podcast episode, Ria Boss, a multifaceted Ghanaian artist, delves into her artistic journey, the challenges she faces in the music industry, and her commitment to fostering community through her initiatives. She discusses her background, her return to Ghana to reconnect with her roots, and the importance of creating supportive structures for artists. Ria reflects on personal hardships and her approach to time management amidst her many roles. She also talks about the Cat Mama persona, the importance of authenticity, and teases upcoming projects. The episode wraps up with Ria's encouragement to trust one's intuition and a spotlight on her community work.

Follow Ria Boss:

Web: https://www.theriaboss.com/

Instagram:https://instagram.com/theriaboss

X: https://x.com/theriaboss

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