In this episode of the NDIS Provider Growth Journey Podcast, Michael sits down with Keturah Charlesworth from Quality HQ to tackle one of the least exciting, but most important, parts of running an NDIS business: quality and compliance.

Most providers know the feeling.

The audit date gets closer. Everyone starts scrambling. Policies are dusted off. Documents are updated. Managers stop focusing on growth and spend weeks trying to work out whether everything is compliant.

Keturah believes there is a better way.

Rather than treating compliance as a frantic project every few years, she helps providers build systems that work every day. In her view, compliance should be the outcome of running a quality organisation, not the goal itself.

Michael and Keturah unpack why so many providers fear audits, why compliance often feels overwhelming, and how businesses accidentally create huge amounts of unnecessary non-billable work for themselves.

They also discuss:

• Why compliance is often driven by fear
• The difference between compliance and quality
• Why many providers are using systems that are far more complicated than they need to be
• The hidden cost of clunky policies and procedures
• When it makes sense to use an external quality specialist instead of hiring internally
• How better systems reduce risk, stress and staff workload
• Why quality frameworks should be built around your organisation, not around generic templates
• And how to stop spending six weeks in panic mode before every audit

One of the most valuable parts of this conversation is Keturah’s explanation that standards rarely tell providers exactly what to do. They provide criteria, but organisations still need to build systems that work for their own staff, participants and culture. That gap is where most of the fear comes from.

This episode is not just about passing an audit.

It is about building a business that runs more smoothly, wastes less time, reduces unnecessary admin, and gives directors confidence that their systems are actually working.

If you are an NDIS provider who dreads audit season, feels buried under compliance tasks, or wants to simplify how your organisation operates, this episode is packed with practical insights.

Connect with Keturah:
📧 hello@qualityhq.com.au
🔗 LinkedIn: Keturah Charlesworth

If you want to spend less time ticking boxes and more time running a great organisation, this conversation is well worth watching.

#NDIS #NDISProviders #NDISAudit #Compliance #QualityManagement #DisabilityServices #NDISBusiness #ProviderGrowth

In this episode of the NDIS Provider Growth Journey Podcast, Michael sits down with Justin Beddow, one of the most experienced ads specialists you will ever come across.

Justin has managed advertising campaigns for everyone from small businesses through to massive multinational companies and even government campaigns. Across Google Ads, Facebook and Meta Ads, LinkedIn Ads and YouTube, he has spent more money on ads than most people could imagine in a lifetime.

But this conversation is not about hype or “marketing hacks.”

It is a practical breakdown of how NDIS providers and allied health businesses can actually use ads properly without burning money.

Michael and Justin unpack why the old “word of mouth only” mindset is becoming dangerous in the current NDIS climate, especially as competition increases and referrals tighten. They explain the difference between Google Ads and Meta Ads, when each platform works best, and why most businesses waste huge amounts of money simply by sending people to the wrong landing pages.

They also talk about:

• Why Google Ads work differently from Facebook and Meta Ads
• The mistake most providers make with their homepage
• How retargeting works and why it matters
• Why fast websites lower your ad costs
• What A/B testing actually means
• How to know if your ads are profitable
• Why “set and forget” advertising wastes money
• And how providers can test ads themselves before scaling

There is also a really interesting discussion around how quickly businesses can grow now compared to ten years ago. Michael shares stories of businesses growing fourfold in just a few months using the right ad strategy and landing pages.

One of the biggest takeaways from this episode is that ads are not magic. They are data. If you know your numbers, your margins and your audience, ads become one of the fastest ways to scale a business.

And if you do not understand how the platforms work properly, you can burn thousands very quickly.

If you are an NDIS provider, allied health business owner, or someone trying to work out how to consistently generate leads without relying only on referrals, this episode is packed with practical insight.

Connect with Justin:
🔗 LinkedIn: Justin Beddow

If you are serious about growing your business and want a realistic conversation about ads, marketing and scaling properly, this episode is worth your time.

#NDIS #GoogleAds #MetaAds #NDISProviders #AlliedHealthMarketing #BusinessGrowth

In this episode of the NDIS Provider Growth Journey Podcast, Michael sits down with Brendan Jamieson, a Behaviour Support Practitioner who is quickly becoming known for helping young people who are struggling with school refusal, overwhelm, aggression, and complex behaviours.

But this conversation is about much more than behaviour support.

Brendan shares how he went from working in schools as a teacher and guidance officer to building his own BSP business in just over 12 months. Along the way, he started experimenting with something most NDIS providers are still ignoring completely: social media that actually helps people.

Instead of making polished “sales” content, Brendan started creating practical videos for parents on TikTok, YouTube, and Facebook. Videos about school refusal, distress, neurodivergence, aggression, emotional overwhelm, and what families can actually do when life feels completely stuck.

And something unexpected happened.

Parents started reaching out. Referrals started growing. Work started coming directly through his content. Not because he was trying to “market” himself, but because people could genuinely see he cared and knew what he was talking about

Michael and Brendan also unpack:

• Why there is such a disconnect between schools and the NDIS
• What Behaviour Support Practitioners really do behind the scenes
• Why most providers are holding back their expertise online
• How LinkedIn works differently from every other platform
• Why your competitors can actually become your strongest allies
• The danger of trying to help everyone all the time
• And how to build multiple income streams so your future is not fully dependent on the NDIS

There is also a really honest discussion about business, family life, seasons of grinding, and learning how to say no without feeling guilty.

If you are an NDIS provider, allied health professional, or someone trying to grow a business while still genuinely helping people, this episode is packed with practical insight.

Connect with Brendan:
🌐 https://theguidedpath.com.au

🔗 LinkedIn: Brendan Jamieson - https://www.linkedin.com/in/brendanjamieson-theguidedpath/
📱 TikTok, Facebook & YouTube: The Guided Path

If you are trying to build something meaningful in the NDIS space without losing yourself in the process, this conversation is worth your time.

#NDIS #BehaviourSupport #NDISProviders #AlliedHealth #TikTokMarketing #NDISGrowth