『N°3 - The Aesthetics Trap (& why ugly brands still sell)』のカバーアート

N°3 - The Aesthetics Trap (& why ugly brands still sell)

N°3 - The Aesthetics Trap (& why ugly brands still sell)

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概要

When people want to elevate their brand, they usually start with visuals. New photos. New colors. New logo. But here’s the uncomfortable truth: some of the ugliest brands still outsell the most aesthetic ones. In this episode, I break down why aesthetics are not the driver of demand — and what actually creates commitment in premium positioning. Because aesthetics open the door. Authority makes people walk through it.
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