In this powerful opening to The Valuation Multiplier, Rob Connell cuts through the noise surrounding GenAI to deliver a practical, executive-grade framework for how artificial intelligence is truly being adopted — and where most companies get it wrong.

Drawing from his experience as a multi-continent CEO, CFO, and board advisor, Rob outlines how AI impacts enterprise value when approached as a strategic enabler rather than a tech trend. The conversation spans across functions — from finance to product to governance — and offers a cross-market lens on how leaders in Europe, the US, and Asia are deploying GenAI differently.

This episode is not about buzzwords. It’s about leadership behaviors, capital discipline, and organizational readiness in a GenAI-powered world.

Welcome to The Valuation Multiplier, a MyFractionalCEO original series where we go beyond headlines and buzzwords — and dive into real frameworks, hard-won lessons, and investor-grade execution strategies with some of the most elite operators in the world.

Rob Connell didn’t become a capital-aligned, cross-market CEO by following the manual. He built his own — forged through multi-sector leadership, cross-continental execution, and decisions made in the heat of real-world inflection points.

In this series, Rob shares the story behind the strategy: the transitions, risks, and philosophies that shaped his approach to scaling companies, navigating capital, and earning trust — from France Telecom to bootstrapped SaaS ventures. This is the origin story of a leader who doesn’t just chase growth — he builds the system that earns it.