This episode of My Real Estate Show featured home inspector and radon mitigation expert Roy Wier, who shared how humor and authenticity helped build his business. Roy recounted the viral TikTok that unexpectedly earned 1.7 million views after he was mistakenly accused of stealing a museum mug during his son's field trip. Rather than complain, he turned the experience into a marketing opportunity with “I’m not rich but I’ve got mug money” mugs, illustrating how positive storytelling and memorable branding can create long-term business awareness. The hosts also welcomed Josh Ries back after his time away, where he provided an update on his health diagnosis, and discussed launching his own line of merchandise to raise awareness, and explained how he's focused on turning a difficult time in his personal life into something that can help others.
The conversation shifted into an in-depth discussion about radon, with Roy explaining how he expanded from home inspections into radon mitigation after purchasing an established business. He described how the new company has quickly outgrown his inspection business by focusing on education, charitable outreach, and direct-to-consumer marketing instead of relying solely on real estate transactions. Roy shared stories of installing free mitigation systems for Iowa homeowners suffering from radon-related illnesses, while also offering free statewide radon testing to educate homeowners. The group discussed why radon levels fluctuate throughout the year, common misconceptions about slab homes, crawl spaces, basements, and radon mitigation systems, and why many homeowners mistakenly believe they're safe if they simply don't spend time in their basement.
The episode wrapped up with a lively Q&A covering unusually high radon readings, why mitigation systems sometimes fail or are improperly maintained, and the resistance inspectors often encounter from sellers and builders despite well-established health risks. During the show's "Weird House Wednesday" segment, the hosts toured an elegant 6,200-square-foot home in Waco, Texas, praising its grand interior, library, and design choices while debating its castle-like exterior, surprisingly small lot, and $2.7 million asking price. The team speculated whether the home's Magnolia Realty listing reflected Chip and Joanna Gaines' influence before signing off.
00:00 Disclaimer & Intro
03:25 The "Mug Money" Story
08:05 Josh Ries’ Health Journey Update
10:37 Building a Successful Radon Mitigation Business
20:06 Radon Myths, Testing, & Health Risks
29:50 Real Estate Transactions & Radon Challenges
34:40 Weird House Wednesday: A Waco Castle
41:24 Closing Remarks
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