One of the biggest surprises I've had while building The Creator's Log is that one of my episodes gained more traction on YouTube than it did on traditional podcast platforms.

In this episode, I talk about why every podcaster should consider uploading their episodes to YouTube, even if they're not creating a video podcast. I share what happened when I started distributing my audio-only episodes to YouTube, why discoverability works differently there, and how it changed the way I think about publishing content.

I also walk through my simple workflow for optimizing podcast episodes for YouTube, including transcripts, thumbnails, SEO-friendly titles, descriptions, and hashtags.

If you're an independent creator, podcaster; or content producer trying to grow an audience, this episode may help you rethink where your content should live.

Topics discussed:

• Why YouTube matters for podcasters

• Audio-only podcasts on YouTube

• Podcast discoverability and search

• Creating SEO-friendly podcast titles

• Using transcripts to improve visibility

• Thumbnail strategy for podcast episodes

• My workflow using RSS.com, Adobe Podcast, Descript, and ChatGPT

Follow The Creator's Log for more conversations about podcasting, content creation, workflow systems, and building creative projects from the ground up.

And check out our website at krpodlab.com

Listen to the episode mentioned of The Physical Cut: The Lost Episode