Multi-platform search is here: Building brand visibility across Google, TikTok, and answer engines
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Multi-platform search is here: Building brand visibility across Google, TikTok, and answer engines
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概要
Join Jessica Redman, co-founder of Didgeheads and multi-platform visibility strategist, for a fast-paced guide to showing up across Google, TikTok, and AI answer engines. In this episode, Jessica unpacks the psychology behind today’s multi-touch search journeys and shares playbooks for earning inclusion in quick answers (AI Overviews, Copilot, Perplexity), building TikTok-native discoverability, and structuring catalogs so people and machines find products faster.
You’ll learn how to clarify entities, use structured evidence, and turn long-form content into short, searchable video—plus what to track when clicks are scarce: share of voice, citations, assisted conversions. We also touch on answer-led browsing and new data-sharing rules that keep Chrome intact—and what they mean for channel mix and measurement. Planning portable brand visibility in 2025? Start here.