Stop chasing viral content and start focusing on what actually grows your business. In this episode of Mr & Mrs in Business, Chris and Helen dive deep into the viral myth, explaining why obsessing over impressions and likes won’t bring in sales and what you should focus on instead.

They break down why creating content for your ideal customer profile (ICP) leads to more meaningful engagement, stronger leads and actual revenue, even if it only gets a fraction of the views. From fake gurus promising viral hacks to the dangers of copying your competitors, this episode is packed with real-world advice from business owners who’ve tested it all.

If you're a business owner trying to build trust, attract loyal clients and grow sustainably, this conversation will reshape how you think about video marketing and content strategy. Forget going viral. It’s time to go relevant.

Chris and Helen sit down with their business coach, Mike Allen from Stepstone Consulting, to dive into the realities of business coaching and why it's not what you think. After a year of working together, they discuss how the right coach can help you find clarity, regain your motivation and create a roadmap that actually works.

In this episode of the Mr & Mrs in Business Podcast, they explore the importance of starting with the end goal, why most business owners are their own harshest critics and how small changes can have a massive impact on your business. They also share real experiences, including team feedback exercises, setting boundaries with clients and how to balance life, marriage and business.

If you've ever doubted whether a business coach is worth it, or wondered how to make real progress without burning out, this episode is a must-watch.

In this unfiltered episode of Mr & Mrs in Business, Chris and Helen throw out the rulebook and have a proper moan. From the rising cost of living and subscription overload to late parcels and the state of UK politics, nothing is off-limits. It’s honest, raw and absolutely needed.

The pressure of always “staying positive” as business owners can build up and today, they’re letting it all out. They talk about being taxed from every angle, the decline in customer service, how small business owners are under more pressure than ever and why SMEs are the backbone of the UK economy but still get treated like an afterthought.

With everything from school system gripes and environmental frustration to the ridiculous rise in household costs and business software subscriptions, this episode is like a group therapy session for anyone running a business in today’s climate. If you've ever felt like shouting “Is it just me?” this is the episode for you.