More is Not More
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
More is Not More
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概要
More activations. More wow moments. More spend. More impact. That is what we were told. That is what I believed.
It took years of research, an over-produced event or two, and a Lady Gaga impersonator to teach me otherwise.
In this episode I am breaking down the Peak End Rule, why the brain is designed to forget most of what happens at your event, and what to do instead. We also get into How Emotions Are Made by Lisa Feldman Barrett and what her research means for every experience you design from this point forward.
Plus I am holding myself fully accountable for the moment I knew exactly what was wrong and said nothing anyway.
If you are still designing events forward from logistics instead of backward from outcomes, this one is for you.
If you are ready to stop planning events and start designing experiences that prove results, the CPES certification is where you start.
Enroll at https://edgucationinstitute.com/enrollment