More funds flow into the fantasy sports industry with $10 million raised by startup Jock MKT
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More funds flow into the fantasy sports industry with $10 million raised by startup Jock MKT
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In this latest episode of the How to Play the Game podcast, host Darren Heitner (@DarrenHeitner) is joined by Jock MKT co-founder Dave Isman (@DaveIsman). They discuss Jock MKT's differentiation from other types of more traditional fantasy sports products (buying shares in players and being able to live trade those shares in the marketplace), the company's recent $10 million Series A round of funding, the strategy of working with individual influencers and content creators in the fantasy sports space for onboarding new users, Jock MKT's position on the hierarchy of fantasy sports companies, lack of fear for fantasy sports as sports betting expands across the country, upcoming goals that the company hopes to hit, and the process of selecting their name (which was registered as a trademark with the help of Heitner Legal).