『More Than a Colour: The Story Behind the Yellow Queen | 161: Real Desmond』のカバーアート

More Than a Colour: The Story Behind the Yellow Queen | 161: Real Desmond

More Than a Colour: The Story Behind the Yellow Queen | 161: Real Desmond

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Real Desmond, also known as the Yellow Queen, is a Brand Identity Designer and Brand Manager helping businesses and professionals build brands that are seen, trusted, and remembered. From starting an online thrift business to working with clients across 11+ countries, she has built a distinctive personal brand on LinkedIn through consistency, clear messaging, and her instantly recognisable use of yellow. In this episode, Real shares how she discovered her passion for branding, how LinkedIn transformed her career, and why becoming memorable is about far more than logos and visuals. We explore what it takes to stand out in a crowded market, attract opportunities through trust and consistency, and build a brand that reflects both your value and your purpose.Connect with Real:https://www.linkedin.com/in/realdesmond-branddesigner/https://www.realdesmond.com/https://www.instagram.com/real__desmond/Timestamps: 00:00 - Why she became the yellow queen 01:00 - Intro 01:21 - Building a memorable personal brand 01:38 - The story behind the yellow queen 02:50 - Why she chose yellow 05:37 - How people remember brands 09:03 - From thrift store to branding 10:41 - Discovering linkedin 12:48 - Why growth takes time 13:13 - Popularity vs paying clients 15:19 - Recognition over virality 16:10 - The yellow branding strategy 19:07 - Why numbers can be misleading 21:31 - Consistency vs frequency 21:38 - Discover unproduced podcast 22:18 - How to get clients on linkedin 23:21 - The linkedin profile checklist 24:26 - Who to connect with on linkedin 25:24 - Learning from the right people 26:06 - The 3 content types that build trust 29:29 - Why patience wins 29:59 - The problem with one-off clients 32:36 - Consistency beats posting daily 34:02 - What makes her approach different 35:07 - Why clients keep recommending her 36:56 - Why she takes client work personally 39:56 - Favorite movies and hobbies 43:27 - Favorite books and learning 44:55 - MBA, AI and future goals 46:41 - Learning to appreciate the season 48:21 - Ambition without burnout 49:29 - Brand services and where to find her 50:40 - Final advice for creators 51:20 - Finding purpose in every season 52:42 - First impressions and surprises 55:13 - Outro Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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