Episode #13: “Behind the Scenes”Featuring J.Starr, Business Operations Manager, and Brother, Chase
In this candid and insightful episode, Jennifer sits down with her younger brother, Chase — J.Starr Wedding Company’s Special Projects & Business Operations Manager — for a rare behind-the-scenes conversation about what truly powers a wedding planning business.
Although Chase has a full and successful career outside the wedding industry, he plays a crucial role in building the systems, workflows, and operational structure that elevate the J.Starr client experience. Today, he shares what clients never see, what it’s really like working with family, and how operations shape unforgettable wedding days.
In This Episode
Introducing Chase
Chase shares what he does in his full-time professional career, what he loves most about it, and what led him to also partner with Jennifer on the operations and special projects side of the company. He explains how his skills complement the business and why the operational arm of a planning company matters as much as the creative side.
Sibling Dynamic + Backstory
Jennifer and Chase reflect on what it was like growing up ten years apart, how it felt watching the business form from the ground up, and the moment Chase realized J.Starr had turned from a passion project into a true company. They talk candidly about the best — and the most chaotic — parts of working with your sister, along with the childhood traits that still show up in their work dynamic today.
His Role and What Clients Don’t See
Chase dives into the surprising amount of behind-the-scenes coordination, systems, and quality control that go into every J.Starr wedding. He shares the workflows he’s most proud of and the tiny details the team obsesses over that clients may never even know exist — but absolutely feel on the wedding day. He also explains how strong operations directly benefit couples.
Wedding-Day Experiences
Chase recalls a few weddings out in the field, what surprised him most, and a memorable (and entertaining) story from a wedding day he’ll never forget.
Team Culture and What Makes J.Starr Different
From his vantage point, Chase shares how he would describe the J.Starr team culture, what truly sets the company apart from other planners in Arizona, and why strong internal processes create a smoother, more elevated experience for every client.
Future Vision
Chase opens up about what excites him most for the next chapter of J.Starr and how he envisions the brand continuing to grow.
Wrap-Up
The episode closes with reflections on what Chase has learned about himself — and about working with family — along with his advice for couples searching for the right wedding planner. He also shares his personal interpretation of the podcast title “More Than Just a Wedding.”