How does a doctor go from struggling to find a job in emergency medicine to building a platform that’s transforming how clinicians navigate their careers?

In this episode of “PEMBA On Demand,” host Dr. Norman A. Chapin interviews Dr. Leon Adelman, co-founder of Ivy Clinicians. Dr. Adelman shares his journey from struggling to land emergency medicine jobs to building a groundbreaking marketplace designed to bring transparency to physician and clinician job searches. He reflects on the challenges of creating the platform, the evolution of Ivy Clinicians’ business model, and the marketing strategies that helped attract users and establish trust. The conversation also explores the shift from podcasting to a newsletter format, the transition to a paid subscription model, and how industry forces like the “No Surprises Act” and private equity ownership are reshaping emergency medicine. Dr. Adelman closes by reflecting on how his MBA experience fueled his entrepreneurial journey and continues to guide his leadership in healthcare innovation.

• The founding story of Ivy Clinicians and its mission to create transparency in job searches
  
  
• Challenges of building and scaling a marketplace platform in healthcare
  
  
• Evolution of Ivy Clinicians’ business model and user acquisition strategies
  
  
• Marketing approaches that helped the company grow and gain credibility
  
  
• Transitioning from a podcast to a newsletter to provide deeper industry insights
  
  
• Navigating the move to a paid subscription model
  
  
• How the “No Surprises Act” is impacting emergency medicine providers
  
  
• The financial struggles of private equity-owned emergency medicine firms
  
  
• Broader implications of private equity’s role in healthcare
  
  
• Reflections on how an MBA experience shaped Dr. Adelman’s entrepreneurial path
  
  

Dr. Leon Adelman is the co-founder of Ivy Clinicians, a healthcare marketplace focused on transparency and accessibility for job-seeking physicians and clinicians. With a background in e...