In this episode of The Media Room, Vanita Kohli-Khandekar speaks with Monika Shergill, VP - Content at Netflix India, for a deep dive into the strategy, data, and creative thinking behind one of the world’s biggest streaming platforms.

Monika discusses key insights unveiled at Netflix’s Next on Netflix showcase, revealing how the platform is thinking about its upcoming slate, genre mix, and audience-first programming approach. She breaks down how viewer behaviour is evolving, why Indian stories are travelling globally, and what really drives decisions - from greenlighting shows to backing creators and identifying breakout hits.

The conversation also explores major titles and industry signals, from global phenomena like Squid Game and Money Heist to Indian successes such as Kohra and films like Laapataa Ladies - illustrating how content now travels beyond language, geography, and traditional market boundaries.

If you want to understand where streaming is headed, how platforms decide what gets made, and what the next wave of entertainment will look like - this episode is essential viewing.

00:00 — Introduction02:10 — Netflix Strategy & Next on Netflix Insights07:00 — Changing Audience Behaviour10:13 — How Shows Get Greenlit13:37 — Films vs Series Strategy16:07 — Global Viewing & Language Trends21:30 — The Real Competition for Streaming24:00 — Creator Myths vs Reality30:00 — The Future of Streaming in India

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