In this episode, Hunter Harris interviews Monica Stewart about building sustainable revenue systems, leveraging social media for B2B SaaS, and effective content strategies for founders. They explore practical tips for social media engagement, podcasting, and personal branding to grow your business.

Chapters

00:00 Introduction to Monica Stewart and her expertise

01:57 Monica explains her top of funnel flywheel system

04:10 The importance of building familiarity with your market

05:07 Teaching founders to build social media audiences

06:23 The role of social media in B2B SaaS marketing

07:45 Why LinkedIn remains the primary platform for B2B

09:01 TikTok and Instagram for B2B content

10:21 Distinguishing between sales and marketing channels

11:24 Building brand awareness through short-form video

13:21 Creating authentic and targeted content

15:02 Connection and commenting strategies on social media

16:23 Generating inbound leads and conversations

18:12 Podcasting as a content and business strategy

21:12 Balancing personal and company brand on social media

24:02 The psychology of content and parasocial relationships

27:00 Overcoming vulnerability and authenticity fears

30:17 Using content themes to attract the right audience

33:01 Avoiding inauthentic content and lessons without value

34:25 The importance of genuine self-expression in branding

37:01 The challenge of consistent personal branding

40:01 The power of storytelling and relatable content

41:00 Closing thoughts and Monica’s upcoming workshops

Host: R. Hunter Harris
https://www.linkedin.com/in/rhunterharris/

Guest: Monica Stewart
https://www.linkedin.com/in/monica-stewart/
https://msbconsultants.com/

By Hunter Software Consulting
https://huntersoftwareconsulting.com/