In this episode of Modern Marketing and Measurement, Becky talks with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming marketing measurement. From retail media to cross-platform standardization, Alexia shares how brands like Tesco and L’Oréal are closing the loop between media spend and real business outcomes—and what it takes to build trusted data partnerships that deliver results.

In this episode of Modern Marketing and Measurement, Lindsay Rapacchi, Director of Research and Insight at Bauer Media Outdoor UK, joins us to explore what makes Out of Home such a timeless and effective channel in today’s marketing mix.

Lindsay breaks down the power of distinctive brand assets, why reach still trumps precision, and how to avoid common missteps in marketing mix modeling and retail media positioning. From mental and physical availability to the enduring laws of brand growth, this conversation is a masterclass in keeping marketing grounded in what truly drives effectiveness.

On this episode of Modern Marketing and Measurement, we sit down with Greg Andersen, CEO of Bailey Lauerman, to explore the agency’s groundbreaking “Everything In Between” research. Greg reveals how the study uncovers two distinct consumer mindsets—Pragmatists and Experientialists—and why understanding these audiences is critical for brands navigating today’s polarized marketplace.

From the lessons of New York’s high-energy 90s ad scene to the challenges of building an award-winning agency in Omaha, Greg shares insights on leading through uncertainty, creating a culture that retains top talent, and helping brands connect authentically with audiences beyond the big metros. Learn why influencer marketing isn’t a one-size-fits-all solution, how “reliability core” messaging builds long-term trust, and how brands can safely play a role in bridging societal divides without losing sight of their core values .

Has marketing measurement been broken from the start? INCRMNTL’s founder, Maor Sadra, joins us to unpack why last-click attribution led us astray, how AI is reshaping measurement, and what CMOs must do to future-proof their strategies. From privacy shifts to the human role in decision-making, this episode of Modern Marketing and Measurement explores the next era of marketing effectiveness.

Modern Marketing + Measurement is a brand-new podcast from Advertising Week explores the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.

Stay ahead with in-depth analysis on emerging technologies, privacy shifts and the future of measurement.

Coming Summer 2025.