In this episode of the Trial to Paid podcast, Rob Morgan chats with Mo Rassam, co-founder of LiGo, about the journey of building and growing AI-powered products and businesses. Mo shares guiding principles that have helped in shaping his career and startups, particularly around leveraging AI for automation and maintaining lean operations.

The conversation touches upon the inception of LiGo, a full-stack LinkedIn automation tool aimed at optimizing LinkedIn content for various user segments like founders, agency owners, and independent consultants. Mo also delves into the evolution of his programming passion, initial coding experiences, and his venture into artificial intelligence and product development.

The episode covers the significance of rapid prototyping, validation processes, SEO strategies using AI, and the challenges of differentiating LiGo in a competitive market. Mo emphasizes the importance of starting early in the tech field, the necessity of building quality products, and effectively leveraging multiple acquisition channels including Medium and Reddit.

Lastly, future aspirations for LiGo and the broader company vision are outlined, providing listeners with valuable insights into startup growth and AI integration.

Chapters

00:00 Welcome and Introduction

00:14 Guiding Principles in Business

00:55 The Philosophy of AI in Business

02:54 Journey into Coding and Early Career

07:29 Founding Antimatter and Transition to LiGo

10:41 Developing LiGo: Challenges and Strategies

12:51 LiGo's Target Audience and Market Fit

15:58 Product Features and Compliance

24:49 Business Progress and Future Plans

30:26 SEO and User Acquisition Strategies

31:00 Addressing Customer Churn and Product Stickiness

33:24 Paid Acquisition Experiments

35:00 Building the MVP and Team Dynamics

38:55 Effective Marketing Channels

46:12 Challenges with LinkedIn

50:02 Future Goals and Vision

59:00 Advice for Aspiring Founders

Mo's Links

LiGo: https://ligo.ertiqah.com
LinkedIn: https://linkedin.com/in/muhammad-rassam/

Rob's Links

Trial to Paid: https://trialtopaid.io
LinkedIn: https://linkedin.com/in/rbdmorgan

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Music: "Nightfall" by OlexandrMusic (https://soundcloud.com/olexandrmusic)