In this episode of A Minute with Maxwell – Mission in Motion, Heather Maxwell sits down with Derek Bernardo, President & CEO of Broadmead Care in British Columbia, one of the province’s most respected continuing care organizations.

Derek shares his leadership journey from his first role in a psychiatric hospital to leading a rapidly growing, innovation-driven non-profit that serves veterans, seniors, and younger adults with disabilities. He reflects on:

• How early exposure to interdisciplinary teamwork shaped his collaborative leadership style
• The turning point of opening his first long-term care home and learning to balance high standards with adaptability
• Broadmead Care’s evolution from a single veterans’ lodge to a multi-site organization with seven homes and expanding third‑party management up Island
• The internal culture shift behind the “You Matter” commitment and how it’s improving staff retention, psychological safety, and resident experience
• Broadmead’s Long Term Care at Home program (federally funded to 2028), using technology and home care to help seniors safely age in place and reduce ER visits and hospitalizations

Derek and Heather also dig into:

• Common misconceptions about long-term and continuing care across Canadian provinces
• Why innovation ecosystems, partnerships and new models of care (like campuses of care and concierge-style independent living) are crucial for the future
• How Broadmead is tackling workforce challenges through creative recruitment, recognition programs (like the “You’re a Gem” award), and wellness initiatives
• Why Derek believes seniors care offers limitless career paths—far beyond nursing alone

Derek closes with advice to his younger self—and to emerging leaders: take risks, listen first, act second, and never underestimate the power of relationships and engagement.

If you’re a leader, policymaker, or professional in the continuing care sector—or simply care about how we support an aging population—this episode offers a hopeful, practical look at what’s possible when innovation and compassion meet.

About Maxwell Management Group

This podcast is brought to you by Maxwell Management Group, a national executive search and education firm specializing in the continuing care sector. For nearly two decades, they’ve partnered with organizations to build values-driven leadership, vibrant workplace cultures, and purpose-led employer brands.

Learn more: maxwellmanagementgroup.com

In this episode of A Minute with Maxwell: Mission in Motion, host Heather Maxwell sits down with Rebecca Greenberg, a bioethicist, nurse consultant, and founder of Greenberg Consulting, to explore the often hidden reality of moral distress in healthcare, especially in nursing and long-term care.

Rebecca explains how she transitioned from bedside nursing into bioethics, driven by her early fascination with big philosophical and ethical questions. She shares a powerful story from her time as a nurse caring for a terminally ill patient whose family was not ready to choose a palliative care path, leaving staff to deliver aggressive treatment they felt was causing more harm than good.

Together, Heather and Rebecca unpack:

• What is moral distress?
• How moral distress shows up in long-term care
• Moral distress and Medical Assistance in Dying (MAID)
• Moral distress vs. burnout
• Staffing shortages, system pressures, and moral distress
• What organizations can do: supports that actually help
• Self-care, boundaries, and realistic expectations
• Hope, moral resilience, and culture change
• Advice to nurses and care professionals

Website: greenbergconsulting.ca

Social: Search Greenberg Consulting on Instagram or LinkedIn

About Maxwell Management Group

This podcast is brought to you by Maxwell Management Group, a national executive search and education firm specializing in the continuing care sector. For nearly two decades, they’ve partnered with organizations to build values-driven leadership, vibrant workplace cultures, and purpose-led employer brands.

Learn more: maxwellmanagementgroup.com

In this episode, host Heather Maxwell sits down with Jeff Renaud, a passionate leader in long-term care who is on a mission to inspire the next generation of caregivers. Jeff shares why a career in long-term care is both meaningful and rewarding, breaking old myths about the sector being low-paying or limited in opportunity. He explains how leaders can transfer passion to young professionals, helping them see long-term care as a place to grow, contribute, and make a real impact on society. If you’re a young professional, student, or healthcare leader curious about long-term care careers, this conversation will open your eyes to the possibilities.

Keywords: long-term care, long-term care careers, senior care, leadership in healthcare, young professionals, healthcare careers, caregiving, meaningful work, healthcare leadership, career advice, Jeff Renaud, Heather Maxwell

00:00 – Introduction to Heather Maxwell and guest Jeff Renaud
01:00 – Why Jeff is passionate about long-term care
03:00 – What leaders can do to inspire young professionals
06:00 – Is long-term care still “low paying”? Debunking old myths
09:00 – Meaningful careers: making a real impact in society
12:00 – Advice for students and young professionals considering long-term care
15:00 – Final thoughts and message to future leaders