Missing in Action: She Left a $350K Job to Build Something She Could Not Find
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Missing in Action: She Left a $350K Job to Build Something She Could Not Find
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On this week’s episode, I sat down with Jordan Polk, founder and CEO of M.I.A. also known as missing in action - a Detroit-based hair and scalp care brand on a mission to make the outdoors more accessible. A former investment banker and software private equity investor , Jordan left Wall Street to build the category she couldn't find — protection-first haircare for textured hair experiencing damage and dryness while living actively outdoors.
Missing in Action’s hero product, HairBlockTM, is a clean, science-forward daily barrier serum that supports against UV, chlorine, salt water, and cold weather.
Jordan placed 2nd at Beauty Tank LA in 2026 and is backed by 20+ years of haircare industry expertise through her advisor network.
In this episode, Jordan and I chat about her experience going from private equity to founding Missing in Action. And through her experience in high-finance, she shares her strategies for fundraising, building a credible brand, and navigating the challenges of entrepreneurship.
Chapters
00:00 - Introduction and Jordan’s Journey
02:00 - Inspiration Behind MIA
05:00 - Customer Feedback in Product Development
08:30 - Leveraging Private Equity Skills
12:00 - Focusing on One Product
15:00 - Funding Strategies
20:00 - Strategic Business Growth
24:00 - Navigating Funding Challenges
28:00 - Building an Inclusive Brand
32:00 - Digital Marketing Strategies
36:00 - Networking for Investment
40:00 - Overcoming Product Challenges
44:00 - Establishing Credibility
48:00 - Personalizing Branding
52:00 - Strategic Investor Engagement
56:00 - Leveraging Partnerships
60:00 - Mindset Shifts for Success
64:00 - Building a Scalable Business
68:00 - Social Media Impact
72:00 - Focused Marketing Approach
76:00 - Lessons for New Entrepreneurs
80:00 - Supporting Jordan and MIA
resources
Jordan's Instagram - https://www.instagram.com/jordanismia/
Missing in Action (MIA) - https://www.missinginaction.com/
First Look Ventures - https://firstlookventures.com/
LinkedIn Profile of Jordan -
https://www.linkedin.com/in/jordanapolk/
Missing in Action's Instagram -
https://www.instagram.com/thebrandismia/