Christene Marie shares why entrepreneurial excellence is not about chasing growth, tactics, or outside validation, but about vertical alignment—living and leading from an ideal you consciously choose, not from everyone else’s opinions. She explains why misalignment is so costly, how leaders lose their way when they constantly chase the next strategy, and why the real work begins when you are willing to face uncomfortable truths, especially when the data, the mirror, or your team is telling you something you do not want to hear.

Christene is the CEO and founder of The Knowing Group and a thought leader in empathy-driven branding, measurement marketing, and audience psychology. Her agency has worked with global brands such as Toyota, Amazon, and Fortune 50 healthcare companies to clarify identity, understand audiences, and build emotional resonance that drives real business results. She is also part of a 100-plus-year family business, giving her a grounded perspective on legacy, long-term relevance, and what sustains brands across generations.

In this episode, Christene breaks down why emotional intelligence is the missing layer behind many leadership and team problems, how brand is really the emotional expectation of an experience, and why the strongest advantage in today’s market is knowing who you are, what you stand for, and how you want people to feel. She also shares practical clarity practices—like writing your eulogy, removing external inputs, and creating daily “no-noise” time—so leaders can stop living horizontally and start leading from their own internal compass.

Key Topics

• Defining entrepreneurial excellence through vertical alignment

• Why misalignment is expensive in leadership, business, and life

• Emotional intelligence as a core leadership skill, not a soft one

• Brand as the emotional expectation of an experience

• Building trust through experience, not just marketing spend

• Why clarity of identity is your true competitive advantage

• Creating daily space for courage, focus, and real creation

03:08 What Entrepreneurial Excellence Really Means

04:41 Horizontal Living vs Vertical Alignment

05:51 Why Misalignment Is So Costly

09:48 The Mirror Moment Leaders Avoid

10:54 Emotional Intelligence as the Missing Skill

15:43 Legacy Is Built Daily, Not Just Financially

16:57 The Eulogy Exercise for Clarity

20:21 Becoming the Author of Your Own Life

31:52 Psychological Safety and High-Performance Teams

36:53 Brand Defined as Emotional Expectation

50:33 The CEO Habit of Creating Space

1:06:18 The Work Is Not Glamorous, But It Is Real

1:16:12 The One Practice Leaders Need Every Day

Connect with Christene Marie

LinkedIn: linkedin.com/in/christenemarie

Website: theknowingagency.com

Personal Site: christenemarie.com

Connect with Entrepreneurial Excellence Podcast

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