Host Andrew Davidson speaks with Adam Boyd, Head of Consumer Lending at Citizens, about the bank's strategic shift in its credit card offerings. The discussion covers the rationale behind the overhaul and the bank's approach to marketing and customer engagement. Listen to find out more about the importance of understanding customer needs and why it's crucial to remain committed to maintaining a relationship-focused strategy in a competitive market.

Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.

Head over to Mintel’s LinkedIn to let us know what you think of the discussion about relationship-focused strategies in banking, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guest:

Adam Boyd, Head of Consumer Lending, Citizens.

Host Andrew Davidson speaks with CJ MacDonald, Founder and CEO of Step, a fintech company focused on providing financial services tailored for Gen Z. They discuss the inspiration behind Step, the challenges faced in the highly regulated financial services space, and the innovative products offered. Listen to find out more about the importance of building credit for young consumers and how Step aims to grow with its users as they transition into adulthood.

Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.

Head over to Mintel’s LinkedIn to let us know what you think of the discussion about providing financial services to Gen Z, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guest:

CJ MacDonald, Founder and CEO, Step.

Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In this series’ third episode, our experts explore consumer sentiment surrounding US brands, and how they may need to rethink their marketing strategies. Are brands going to cut back on marketing spend? Listen to find out more!

Get in touch with our Consultants to learn about how shifting global trends apply to your brand.

Head over to Mintel’s LinkedIn and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Client Advisor, Mintel.

Guests:

Nicole Bond, Director of Marketing Strategy, Comperemedia.

Paris Hogan, Principal Consultant.