Featuring Adam Graber, Christianity Tomorrow & Co-Host of Device & Virtue Podcast

Recorded live at the Digital Ministry Conference 2025

How do we saturate the digital world with Scripture? In this episode of the Ministry at Scale Podcast, Adam Graber unpacks findings from groundbreaking research conducted in partnership with the British and Foreign Bible Society. With a deep understanding of digital theology and years of experience consulting ministries worldwide, Adam reveals the current state of Bible engagement across 27 “digital nations” — platforms with over 70 million monthly users — and outlines where the greatest gaps and opportunities lie.

Listeners will discover which platforms are overserved or underserved by digital Bible creators, the surprising dominance of individual creators versus organizations, and what types of tools and alliances are still desperately needed. Whether you're a ministry leader, strategist, or digital content creator, this episode offers data-driven insights and a compelling challenge to rethink your role in the digital Bible ecosystem.

Recommended Resources:

https://adamgraber.com/

Christianity Tomorrow

Adam on LinkedIn

Device and Virtue Podcast

Dave Raley of Imago Consulting works with nonprofit and business leaders to help them grow

revenue profitably. His mission is to help nonprofits and businesses identify and understand

opportunities, develop new strategies, and launch new products and initiatives.

In this episode of The Ministry of Scale podcast, Chad Williams interviews Dave whose

upcoming book, The Rise of Sustainable Giving, explores how the subscription economy model

is transforming nonprofit fundraising. Raley draws parallels between the widespread adoption of subscription services (like Netflix or Spotify) and the increasing comfort with recurring

donations. He explains how organizations can tap into this trend by creating a strong recurring

giving program.

Dave outlines foundational steps for nonprofits to build these programs effectively. First,

nonprofits need internal focus on recurring giving—assigning someone responsible for its

growth. He stresses that nonprofit tech stacks, especially CRM and donation platforms, should

support scalable and ongoing donor engagement. He also highlights that recurring donations,

unlike one-time gifts, benefit from a well-communicated value proposition, showing donors the

long-term impact of their support. By building strong, personalized donor relationships,

nonprofits can see exponential growth in recurring giving.

Resources:

sustainablegiving.org

Dave on LinkedIn

Josh Kashorek is the Marketing Director at Five Q, a digital marketing agency focused on helping ministries reach more people online. With over 15 years of experience in digital strategy, analytics, and marketing, Josh brings valuable expertise to this topic.

In this episode, Josh shares insights from Five Q's annual Ministry Benchmark Study, analyzing digital metrics across over 1,000 ministries. Here are some of the key topics covered:

The Continued Importance of SEO

Nearly 70% of ministries gained rankings for keywords in Google's top 100 search results this year, up from 50% last year. Josh emphasizes that SEO remains crucial for driving organic traffic, which comprises over half the traffic for many ministries.

Website Speed Impacts User Engagement

While ministry websites showed modest improvements in PageSpeed scores, Josh notes there is still plenty of room for optimization – especially on mobile devices. Faster websites lead to better user engagement and reduced bounce rates.

Social Media Integration Trends

83% of ministries did not list any social media channels on their websites, choosing instead to drive traffic back to their owned properties. Among those promoting social, Facebook, Instagram, Twitter, and YouTube were the top channels utilized.

Follower Growth Insights

The median number of Facebook and Instagram followers grew year-over-year across ministries studied, while Twitter and YouTube follower counts shrank slightly.

Realistic Posting Frequencies

Despite advice to post daily, the median number of monthly posts was 16 on Facebook, 13 on Instagram, and lower on Twitter and YouTube – highlighting the content creation challenges many ministries face.

The full benchmark study is available for free download, and ministries can request a personalized scorecard and strategy consultation from Five Q.

Listen to the entire Ministry of Skill podcast episode for more valuable digital marketing insights and to learn how you can better evaluate and improve your online impact.