In this Mini Moment, Tegan from Moosh joins Jen to talk about something most salon owners are quietly stressing about...marketing. Specifically, what to actually spend money on, when to bring someone in to help, and what kind of return you can realistically expect.

After years of consistent regulars, Tegan is in a rebuild season and marketing to brand new clients is now non-negotiable. She shares exactly what she has been doing, why she finally outsourced her paid ads, and how that decision is now bringing in 14 new clients a week.

This is an honest, practical conversation about the chicken and egg of marketing spend, why you cannot build a business on Instagram posts alone, and why finding people who actually understand your brand is the difference between marketing that lands and marketing that makes you cringe.

What we cover

• Why community Facebook pages are not the answer
• The real cost of trying to run paid ads yourself
• How to know when it is time to outsource your marketing
• What a proper marketing agency actually does for a salon
• Why understanding your brand has to come before outsourcing
• The chicken and egg of marketing investment when cash is tight
• One client a week from your team can fund the whole marketing budget
• Why patience is part of the marketing strategy

Mentioned in this episode:

https://www.salonrising.com

💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports

We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:

➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.

➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.

It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.

Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇

MCM

💛 A HUGE Thank You to Our Podcast Sponsors - Timely

We’ve partnered with Timely to bring you something special:

➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

➡ New customers get 50% off their first 3 months.

If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

Timely