『Mindful School Marketing』のカバーアート

Mindful School Marketing

Mindful School Marketing

著者： Tara Claeys & Aubrey Bursch
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 The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara Claeys conduct casual and meaningful conversations to help their listeners discover new strategies, tactics, ideas and tools for improving their school enrollment and retention, productivity, and overall happiness.© 2024 Mindful School Marketing Podcast マーケティング マーケティング・セールス 個人的成功 経済学 自己啓発
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  • 120. Running a School in the Crisis Era: Messaging, Mission, and Survival in the Fourth Turning with Jesse Meadow

    120. Running a School in the Crisis Era: Messaging, Mission, and Survival in the Fourth Turning with Jesse Meadow
    2025/11/05
    In this episode, we’re joined by Jesse Meadow, co-founder and Managing Director of Schoolcraft Digital, where he helps independent schools across the country plan and implement marketing strategies that truly connect with today’s parents. Jesse shares how the idea of The Fourth Turning can help school leaders understand the times we’re in and lead with purpose. We explore what it means to run a school during a crisis era, how to communicate with clarity when everything feels uncertain, and how to ground your marketing in mission and trust. Key Takeaways from This Episode How the Fourth Turning explains the era of crisis schools are facing today Why clarity over complexity is the principle every school should prioritize Ways to stay mission-focused and build community trust in uncertain times How data and calm leadership can help schools navigate ongoing change
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    45 分
  • 119. Episcopal Schools Today: Leadership, Challenges, and Opportunities in Independent and Faith-Based Education with David Madison

    119. Episcopal Schools Today: Leadership, Challenges, and Opportunities in Independent and Faith-Based Education with David Madison
    2025/10/22
    In this episode, we sit down with David Madison, Executive Director of the National Association of Episcopal Schools (NAES). David shares how Episcopal schools define their identity and communicate their mission in ways that serve both their faith-based roots and their wider communities. He offers insights that every independent school leader can apply when clarifying values, strengthening culture, and building trust with families. Key Takeaways from This Episode The four pillars of Episcopal identity and how they shape school culture and leadership Why clarity and transparency are essential in admissions and marketing communications Common challenges facing independent and faith-based schools today How strong leaders use mission to guide hiring, retention, and community building Practical ways to differentiate your school and articulate what makes it unique How to balance faith traditions with inclusivity and belonging
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    37 分
  • 118. Upholding Your School’s Mission Through Inclusive Communication with Jan Abernathy

    118. Upholding Your School’s Mission Through Inclusive Communication with Jan Abernathy
    2025/10/08
    As school communicators, we know how complex it can be to navigate today’s conversations around diversity, equity, and inclusion. In this episode, we sit down with Jan Abernathy, Chief Communications Officer at The Browning School and principal at Jan Abernathy Strategic Communications, to explore how schools can stay grounded in their mission while addressing sensitive topics in ways that truly build community. Jan shares why language matters, how schools can balance different stakeholder perspectives, and why it’s crucial to not only “talk the talk” but also “walk the walk.” We dig into practical strategies for creating inclusive messaging that supports both students and families, and we also touch on how AI tools can help schools strengthen communications with greater awareness and clarity. In This Episode, We Cover: How today’s political climate is influencing DEI conversations in schools Why grounding communication in your school’s mission builds consensus Practical examples of inclusive communication that benefit all families Ways to address differing stakeholder perspectives without losing credibility The role of listening and market research in understanding parent language How AI can be used to test and refine school communications
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    36 分
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