As businesses watch the calendar turn to November, many across the High Country are taking stock of October performance metrics. They are also trying to catch-up on everything else that's been going on during one of the busiest times of the year.

On this week's Mind Your Business, we visit with Eric Brinker of The Speckled Trout to get insight on October traffic for one of the area's multi-faceted brands.

As guests and locals have traversed Downtown Boone this month, they have noted one side of the Howard Street Revitalization Project is beginning to take shape. We'll get the latest on construction progress and timelines from Lane Moody, Director of the Downtown Boone Development Association.

We are also busy preparing for Monday night's Passing the Torch: A Dialogue on Leadership Transitions panel discussion. We'll talk with Dr. Jim Street, founder of Ridgeline Leadership and co-moderator of Monday's panel about opportunities during transition. We'll also get information on other program offerings under the Watauga Leadership Institute umbrella.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. Thanks to Blue Ridge Conservancy for providing historical context to this story. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

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Organizations strive to stay true to their mission.

The Watauga Land Trust was formed in 1995, established by Appalachian State University students concerned with protecting Howard Knob, a mountain adjacent to the Town of Boone.

The new organization raised local awareness about the unprecedented pace of development not just around Boone, but across North Carolina’s northwestern mountains. These concerns galvanized the local community and in 1997 the Watauga Land Trust changed its name to High Country Conservancy and expanded its jurisdiction to include Ashe, Avery and Watauga counties. The organization’s mission was “to protect the natural resources of Appalachia by conserving land with significant ecological, cultural, recreational, or scenic value in the North Carolina High Country.”

In May of 2010, Blue Ridge Rural Land Trust based in West Jefferson, North Carolina and High Country Conservancy, based in Boone merged to create Blue Ridge Conservancy, a private, non-profit organization that has protected over 22,000 acres in Alleghany, Ashe, Avery, Mitchell, Watauga, Wilkes and Yancey Counties.

In early October 2025, Blue Ridge Conservancy announced after 30 years of effort, it has secured the opportunity to purchase 73 acres on the north and east side of Howard Knob. This property adjoins the existing 5-acre park owned by Watauga County, and will protect the land forever and provide public access for nature-based recreation, including hiking and rock climbing.

On this week's Mind Your Business, we speak with Eric Hiegl, BRC's Senior Director of Land Protection and Conservation Planning. We'll hear about how the organization's persistence saw them achieve their founding objective. We'll also discuss BRC's plans to enhance public access to this property in a manner that enhances outdoor recreation opportunities in storied area of Watauga County.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. Thanks to Blue Ridge Conservancy for providing historical context to this story. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

Conversations around the cost of healthcare and related insurance coverage brings a variety of emotions these days. While the Federal Government continues to use the renewal of tax credits related to the Affordable Care Act as a chief negotiating tool in budget conversations, High Country residents are among the millions of Americans gearing up for open enrollment and could see premiums skyrocket depending on how things land in Washington. No matter how this ends, it has become more apparent than ever that maximizing one's healthcare benefits is of the utmost importance, and employers have a role to play in that conversation.

On this week's Mind Your Business, we visit with Wayne Randall, Director of Blue Cross Blue Shield's Beyond Blue Neighborhood Center. We'll hear how his team works with community partners to make simple healthcare options like screenings, vaccine clinics and other services available to all, regardless of insurance coverage. He will also discuss timing of open enrollment for the Medicare and under 65 populations, so you stay up-to-date on the right time to make plan adjustments.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

The landscape around the High Country is getting more beautiful by the day! The annual changing of the leaves provides the perfect backdrop for one of the most important times on our region's economic calendar.

As we move through fall festival season, this week's Mind Your Business is focused on the Super Bowl Weekend of fall events, October 18-19 -- featuring Valle Country Fair, the Woolly Worm Festival in Banner Elk, and App State Homecoming.

We will talk with festival organizers about the details of these signature events, while also discussing the economic ripple events fall activity has on the High Country. We'll also give some tips and tricks regarding parking and traffic for the weekend, including gameday specific information for the area around Kidd Brewer Stadium and Downtown Boone.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

The Federal government shutdown has people asking about the status of the Blue Ridge Parkway. We have answers about access to this popular piece of the High Country's fall experience.

Speaking of government, the Boone Area Chamber of Commerce recently hosted its annual Watauga County Meet the Candidates forum at the LaQuinta Inn & Suites in Boone, centered around the Boone Town Council & Mayoral race. We bring you the full archive of the forum, featuring Town Council candidates Todd Carter, Morgan Murray, Virginia Roseman, and Adrian Tait. Mayoral candidate Dalton George was not in attendance at the event due to a work conflict, but offered a four-minute summary of his vision for the role.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

As we approach the one-year milestone of Hurricane Helene's impact on Western North Carolina, we bring you a special episode of Mind Your Business.

This week we connect with six Chambers of Commerce from across the region to answer some of the most popular questions of the day. We get perspective on how things stand in each community today, what are challenges, the silver linings, how does funding play into continued recovery, and plenty more.

Our chamber guests include:

Kitty Honeycutt, Executive Director, Ashe County Chamber of Commerce

Casey Gilbert, Vice President of Public Policy, Asheville Area Chamber of Commerce

Victoria Bowman, Executive Director, Avery County Chamber of Commerce

Robin Miller, President/CEO, Blowing Rock Chamber of Commerce

Kim Effler, President/CEO, McDowell Chamber of Commerce

Hosted by: David Jackson, President/CEO, Boone Area Chamber of Commerce

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

The Spirit of Boone serves as the Boone Area Chamber of Commerce annual membership gathering and provides an opportunity to celebrate a group of annual award recipients for their impact on the High Country community.

While this week’s Mind Your Business was recorded just hours before this year’s event, we took the opportunity to build a “pregame show” around some past honorees, to see how the path of leadership has directed some of community’s most influential businesses.

• Tim Herdklotz, Co-Owner of Booneshine, the 2019 recipient of the Alfred Adams Award for Economic Development
• Liz Whiteman, Executive Director of Blue Ridge Women in Agriculture, operator of the High Country Food Hub, 2020 recipient of the everGREEN Award for Sustainability
• Yolanda Adams, Owner, Que Pasa Appalachia, recipient of the 2020 Baker/Jones Woman of the Year award

We will hear from each of our guests about changes to their business over the last five years, how community disruptions have shaped their approach, and what advice they have for those that are approaching significant milestones in their own businesses or careers.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

Since 1981, AppalCART has been moving people around Boone and Watauga County. As we move into one our highest periods of annual traffic volume, how does public transportation play a role in getting people to and from their destinations?

On this week's Mind Your Business, we'll talk with Craig Hughes, Executive Director of AppalCART, about the system's history and performance, how decisions are made about route destinations and expansions, and what the future of public transportation looks like in rural North Carolina. And yes, we will talk about the double-decker bus and how it's helping bring efficiency to daily routes and special event schedules!

Appalachian State University has released its student censes for Fall 2025. We will dive into the numbers and tell you how the Boone campus is impacted by current enrollment.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show