In Episode 11 of the Mike Ferry Podcast, Mike sits down with top-producing agent Marlene Ritzman from St. George, Utah. With nearly two decades in real estate and consistent production near 100 transactions per year, Marlene shares what it really takes to build a high-level, sustainable business.

From earning nearly $1M+ annually to generating 70–80% of business from a database of 800 contacts, this conversation dives deep into the habits, mindset, and systems that separate top agents from the rest.

Marlene opens up about overcoming a slower year, staying consistent with prospecting, and the critical role of coaching in her growth. She also reveals why hiring a buyer’s agent may be the key to finally breaking the 100-transaction barrier.

If building a stronger database, improving negotiation skills, and increasing listing opportunities are the goals—this episode delivers clear, practical insight from a true professional.


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