『Midlife Business Academy: Business Tips and Strategies for Midlife Service Providers and Coaches』のカバーアート

Midlife Business Academy: Business Tips and Strategies for Midlife Service Providers and Coaches

Midlife Business Academy: Business Tips and Strategies for Midlife Service Providers and Coaches

著者： Lori Lyons Business and Marketing Strategy and Coaching
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You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if you've ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you'll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business — one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now — not the other way around. Resources: Click HERE to receive your free gift – Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Link - https://ignitingyourbusiness.com/socialproof Join Lori's private Facebook group – The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! (Link - https://www.facebook.com/groups/2401957983398808) Connect with Lori (Link - https://lorilyons.me/contact/) Follow me on social media - grab other free resources of book a call - it's all right here!2026 マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
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  • 341: The Truth About Scaling: What Are You Actually Optimizing For?

    341: The Truth About Scaling: What Are You Actually Optimizing For?
    2026/06/30

    Most entrepreneurs never stop to ask what they're actually optimizing for. They simply follow the version of success they've inherited.

    Lori challenges the assumption that bigger is always better and explores why many midlife business owners reach a point where freedom, flexibility, and purpose matter more than endless growth. Through personal experience and practical strategy, she shows how to recognize when your business no longer reflects the life you want and what to do about it.

    What You'll Learn

    • How inherited definitions of success quietly shape your business decisions

    • Why growth, visibility, and lifestyle can become hidden traps

    • A practical framework to identify what you truly want your business to support

    Schedule a call to discuss personalized coaching at TalkWithLori.com

    Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

    Resources:

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

    Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

    Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

    Apply for a "Hot Seat" coaching session to work through your business challenges live:

    MyCoachLori.com
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    24 分
  • 340: You Don't Owe Your Younger Self Your Future

    340: You Don't Owe Your Younger Self Your Future
    2026/06/23

    The dream wasn't wrong. You just outgrew it.

    Many business owners spend years building toward goals they no longer want, while feeling guilty for wanting something different. Lori explores why success changes over time, how invisible business rules shape our decisions, and why midlife entrepreneurs have a competitive advantage most people overlook.

    This episode challenges the assumption that growth always means bigger and offers a framework for defining success on your own terms.

    What You'll Learn

    • Why changing your vision is not the same as starting over

    • How to identify the hidden rules influencing your business decisions

    • What it takes to build a business that supports the life you want now

    Schedule a call to discuss personalized coaching at TalkWithLori.com

    Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

    Resources:

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

    Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

    Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

    Apply for a "Hot Seat" coaching session to work through your business challenges live:

    MyCoachLori.com
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    20 分
  • 339: Stop Acting Like You're Starting Over

    339: Stop Acting Like You're Starting Over
    2026/06/16

    The fear of starting over keeps many midlife entrepreneurs stuck long after they've outgrown their business. The truth is, most transitions are not reinventions. They're refinements.

    Lori shares the powerful lesson behind Karen Lovett's coaching journey and explains why decades of experience, credibility, relationships, and wisdom don't disappear when you change direction. They become the foundation for what comes next.

    If you're questioning whether your current business still fits, this episode will help you see your next chapter through a completely different lens.

    What You'll Learn

    • Why expertise transfers even when industries or audiences change

    • How refinement creates growth without forcing a complete restart

    • The three-column exercise that clarifies what comes next

    Schedule a call to discuss personalized coaching at TalkWithLori.com

    Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

    Resources:

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

    Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

    Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here!

    Apply for a "Hot Seat" coaching session to work through your business challenges live:

    MyCoachLori.com
    続きを読む 一部表示
    21 分
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