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A few stories with real strategic implications, and one that's generating more heat than light this week.

First: Microsoft Clarity adds branded vs. non-branded query segmentation to its AI Citations dashboard. Cassie breaks down what the new filtering actually shows you, why separating brand-led demand from category discovery changes how you interpret your citation data, and what Share of Authority looks like when you can finally split it by query type.

Then: LinkedIn publishes its first comprehensive B2B AI search guide, backed by internal data and eighteen months of their own testing. Cassie pulls out what's actually useful, including why LinkedIn is the number one most-cited domain for professional queries in AI search, how articles and posts do different jobs in the citation ecosystem, and the org alignment point that most brands are still missing.

Plus: Sundar Pichai announced Gemini hit one billion monthly users, Shopify's Q2 data shows AI-referred sessions growing 197% year-over-year with double the conversion rate in research-heavy categories, and the Claude watermarking story — what we actually know, what's still speculation, and why you shouldn't change your workflow yet.

In this episode:

• What branded vs. non-branded grounding query segmentation actually tells you
• How to use Share of Authority data now that you can filter by query type
• Why LinkedIn articles and posts do different jobs in AI search
• The org alignment problem LinkedIn's own guide surfaces
• What Profound's citation timing data means for how you evaluate new content
• What Gemini's milestone signals about where AI search is headed
• What Shopify's Q2 data says about buyer behavior in research-heavy categories
• What we actually know about Claude's watermarks — and what's still noise

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.

Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com