Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM

This episode explores how AI agents are reshaping modern marketing workflows, drawing on the hands-on experience of Ramón Rautenstrauch. Using Microsoft Copilot, Copilot Studio, and Microsoft Foundry, the discussion shows how marketers can automate campaigns, experiment faster, and reduce low-value work while keeping humans in the loop. The core insight is not replacing marketers with AI, but using agents to unlock creativity, speed, and continuous optimisation that were previously impractical.

👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/825

🎙️ What you’ll learn

• How Copilot and generative AI change creative and campaign planning
• Where AI agents add the most value in marketing workflows
• Practical differences between Copilot Studio and Microsoft Foundry
• Why experimentation becomes easier with agent-driven automation
• How to reduce repetitive work without losing human judgement

✅ Highlights

• “From one day to another, we had a whole new world of ideas.”
• “I’ve been fully into agents to try to automate all the marketing work.”
• “Not to replace me, but to assist me.”
• “Before I spent more or less half of the day doing things that didn’t add value.”
• “Now I can try to do things differently.”
• “This helps us to do different things that we would never have tried.”
• “With Copilot Studio, it took me half an hour.”
• “With Foundry, it took me one week.”
• “With Foundry, you have to sit down and think.”

🧰 Mentioned

• Microsoft Copilot: https://www.copilot.com
• Copilot Studio: https://www.microsoft.com/microsoft-365-copilot/microsoft-copilot-studio/
• Microsoft Foundry: https://ai.azure.com/
• ChatGPT: https://chatgpt.com/
• OpenAI: https://openai.com/
• Google Ads: https://ads.google.com/
• Microsoft MVP YouTube Series - How to Become a Microsoft MVP - https://www.youtube.com/playlist?list=PLzf0yupPbVkqdRJDPVE4PtTlm6quDhiu7

✅ Keywords
ai agents, microsoft copilot, copilot studio, microsoft foundry, marketing automation, generative ai, campaign automation, ai workflows, experimentation, productivity, marketing strategy, human in the loop

Support the show

If you want to get in touch with me, you can message me here on Linkedin.

Thanks for listening 🚀 - Mark Smith

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM

This episode with Balazs Horvath explores how AI is shifting from hype to practical value in business applications. The core insight is that models are now good enough, but value comes from context, not tools. CRM is becoming a database, interfaces are disappearing, and skills like problem framing, signal detection, and prompting matter more than building apps. AI works best as a colleague when organisations invest in shared language, data foundations, and human judgement.

👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/824

🎙️ What you’ll learn

• Why context, not models, is the real limiter of AI value
• How CRM is shifting from interfaces to signal-driven systems
• Where ERP and data platforms still have defensible moats
• How reverse prompting improves thinking and outcomes
• Why consulting skills matter more than coding in the AI era

✅ Highlights

• "It’s been more hype than actual value."
• "Models are good enough. It’s about the context that you give them."
• "I haven’t logged into my CRM for the past two weeks."
• "CRM will just become a database."
• "Finance is audited, legislated, and hard to replicate."
• "The way we interact with apps is changing."
• "I flipped our academic program upside down."
• "AI understands intent."
• "Ask me 20 questions, one at a time."

🧰 Mentioned

• Dynamics 365: https://www.microsoft.com/dynamics-365
• Microsoft Power Platform: https://www.microsoft.com/power-platform
• Business Central: https://www.microsoft.com/dynamics-365/business-central
• Finance and Operations (Dynamics 365 Finance): https://www.microsoft.com/dynamics-365/finance
• Power BI: https://www.microsoft.com/power-platform/products/power-bi
• Microsoft Fabric: https://www.microsoft.com/microsoft-fabric
• Dataverse: https://www.microsoft.com/power-platform/dataverse
• Copilot: https://copilot.microsoft.com
• Claude: https://claude.ai
• Anthropic: https://www.anthropic.com
• Microsoft Graph: https://learn.microsoft.com/graph
• Vibe.powerapps.com: https://vibe.powerapps.com

✅Keywords
ai context, crm future, power platform, dynamics 365, copilot, anthropic, claude, reverse prompting, vibe coding, business central, microsoft fabric, applied ai

Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption

Support the show

If you want to get in touch with me, you can message me here on Linkedin.

Thanks for listening 🚀 - Mark Smith

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM

This episode breaks down why AI governance must evolve alongside agentic AI, drawing on the insights of Matthias Darblade. The conversation explores the EU AI Act, continuous compliance, and why the biggest business value often sits in high‑risk AI use cases. For organisations adopting agents, governance becomes a live system, not a one‑time checkbox, balancing innovation, responsibility, and trust at scale.

👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/823

🎙️ What you’ll learn

• Why agentic AI turns governance into a continuous process
• How the EU AI Act affects organisations inside and outside Europe
• Where the real business value lies in high‑risk AI systems
• Why static compliance models fail for AI and agents
• How organisations can govern AI without slowing innovation

✅ Highlights

• “With this black box that needs to be governed and controlled.”
• “It gives you a certain sense of being safe regarding the regulators.”
• “It starts to become a lot, even for a company as big as Airbus.”
• “It’s definitely a live system.”
• “For AI, it will be a bit more complex.”
• “High risk is where most of the value lies for companies.”
• “You’re leaving a lot of money on the table.”
• “It needs to be running and monitoring in real time.”
• “You need to be respecting the law and proceed in a certain way.”

🧰 Mentioned

• ISO 24001: https://www.iso.org/standard/81230.html
• AI governance: https://www.oecd.org/ai/governance/
• Agentic AI: https://www.ibm.com/topics/agentic-ai
• Copilot: https://www.microsoft.com/microsoft-copilot
• OpenAI: https://openai.com/
• Gemini: https://ai.google/gemini/

✅Keywords
ai governance, eu ai act, agentic ai, ai compliance, high risk ai, ai regulation, autonomous agents, responsible ai, continuous monitoring, enterprise ai, ai oversight, ai strategy

Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption

Support the show

If you want to get in touch with me, you can message me here on Linkedin.

Thanks for listening 🚀 - Mark Smith