Michaela Leitz-Aslaksen, Confidence & Style: Fostering size inclusivity in the fashion industry
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Michaela Leitz-Aslaksen, Confidence & Style: Fostering size inclusivity in the fashion industry
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In this episode, Jessica hears from Michaela Leitz-Aslaksen who founded her consultancy, Confidence & Style, to drive change in the fashion industry by helping brands embrace size inclusivity, authenticity & diversity.
Having struggled to find directional, on-trend plus-size clothing, Michaela began documenting her experience on Instagram to highlight the untapped demand for plus-size clothing.
Michaela shares with Jessica her insights into how fashion brands can increase the size of their target market & unlock the spending power of plus-sized customers by providing designers with more education on sizing & fitting techniques.
Given the importance of reducing overconsumption in the fashion sector, Michaela also explains how on-demand production models & live shopping events can help reduce waste by ensuring that clothing truly accommodates the customers it is aimed at.
We would love to hear your thoughts on the episode: email jessica@fashionstrategyweekly.com.
To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com.