Mezcal Industry Secrets: Festivals, RTDs & Surviving 2026 - Mezcal Buzz & FIRME Mezcal
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Mezcal Industry Secrets: Festivals, RTDs & Surviving 2026 - Mezcal Buzz & FIRME Mezcal
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概要
In this episode of the Mezcal Buzz Experience Podcast, we sit down with Alberto Ochoa of Firme Mezcal for a deep dive into the realities of building a mezcal brand in today’s changing industry.From navigating festivals and brand activations to the rise of RTDs (ready-to-drink cocktails), shifting consumer trends, and the challenges of importing mezcal into the U.S.—this conversation pulls back the curtain on what it really takes to succeed in the agave spirits world.We also get into:The importance of community & culture in mezcalHow education is shaping the future of agave spiritsWhat’s next for Firme Mezcal in 2026And of course… we taste some incredible mezcal along the way 🥃If you’re passionate about mezcal, agave spirits, or building a brand in this space—this episode is for you.
👉 Watch more interviews like this:https://mezcalbuzz.com🎥 Produced by Mezcal BuzzINSTAGRAM: https://www.instagram.com/mezcalbuzz/