What does it take to build one of the biggest South Asian fashion brands in the U.S.?

In this episode of I Hope This Helps, we sit down with Shashank Gupta — Owner of Nazranaa, men’s designer, and Executive Producer of Nazranaa Diaries. Shashank helps run one of the largest wholesalers and retailers of South Asian wedding and ethnic garments in the U.S.

From operating multiple stores in Edison, New Jersey, to dressing clients for extravagant multi-day South Asian weddings, Shashank shares the business behind luxury bridal fashion, the rise of fusion weddings, and how his television show helped turn his family brand into an authority in the industry.

We also discuss the real cost of South Asian weddings in the U.S., tariffs affecting fashion imports, content creation for brand growth, and what it’s like building a fourth-generation family business alongside his sister and wife.

If you're interested in entrepreneurship, fashion, culture, weddings, and building a business with family, this episode is packed with insight.

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Follow Shashank Gupta & Nazranaa

Instagram
https://www.instagram.com/nazranaanj
https://www.instagram.com/shashank.k.gupta

Website
https://nazranaanj.com/

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