『Melissa Hansel on Helping Grow a Law Firm's IP Practice to 27 Offices』のカバーアート

Melissa Hansel on Helping Grow a Law Firm's IP Practice to 27 Offices

Melissa Hansel on Helping Grow a Law Firm's IP Practice to 27 Offices

無料で聴く

ポッドキャストの詳細を見る
What happens when a girl who grew up in Atlanta goes to MIT planning to be an architect, takes an office job doing technology transfer to fund her way through school and discovers for the first time what it feels like to sit at the intersection of law and business, builds a career in Boston for fifteen years, takes a detour to live in Madrid and work entirely in Spanish at a European law firm, returns to the United States and joins Nelson Mullins as a specialist, raises her hand for a document management system conversion that nobody else wanted and turns that visibility into a regional management role, spends years traveling office to office building teams and trust and structure inside a growing intellectual property practice — watching law firm founders grind through 70 and 80 hour weeks because they were the only person they trusted to do anything right — eventually walks away from all of it, and starts telling managing partners that the answer to their problem is not to take whoever has been loyal the longest and push them past what they are actually capable of, not to hire a mediocre COO on a limited budget and hope it works out, but to rent a great one — and realizes that twenty years of watching it go wrong from the inside was exactly the preparation she needed to finally fix it? In this episode of the Trustcast Show, Zane Myers speaks with Melissa Hansel of Outlook Advisory Group in Charlotte, North Carolina, about helping law firms grow and scale by delivering the kind of executive-level operational guidance that most small-to-midsize firms cannot afford to keep in a full-time seat — and what it costs them when they try anyway with the wrong person or the wrong budget. Melissa explains why the first instinct every founder has when they hit their capacity ceiling — go hire somebody — is often precisely the wrong move, how a fractional COO gets firms farther faster at a price point that actually makes sense for where they are, and why the staff member who has been with the firm the longest and is most deeply trusted is almost never the right person to drop into a COO role even when they want to be. She also walks through what the Peter Principle looks like inside a growing law firm, how leadership development is part of the fractional engagement and not separate from it, and what it actually takes to overcome the "who is this interloper" resistance that surfaces in every firm when someone new arrives with seniority — the short answer being that titles and credentials do not do it, early wins do. They also discuss what Melissa does in the first 90 days of an engagement to lift the COO burden off the founder so they can be visionary again rather than operational by default, why firms trying to run 47 initiatives simultaneously never finish any of them and how prioritization alone can feel like a breakthrough to a team that has been stalled for years, why the question "when is the last time you truly took a vacation and actually unplugged" is one of the most revealing diagnostics she runs on any managing partner, and why the discovery audit she conducts at the start of every engagement — diving deep into accounting systems, intake flow, processes, and team dynamics and mapping all of it into a written plan — almost always changes what a founder thinks they need before they have spent a dollar implementing anything. Melissa also walks through the 40-hours-of-work test she uses to help firms figure out whether they genuinely need a full-time COO or a fractional one or simply a better-structured office manager, and why the biggest mistake she sees growing firms make is getting so reactive to week-to-week cash flow that they lose the thousand-foot view entirely and start making hiring and investment decisions off a single signal instead of the full picture. Melissa Hansel is the founder of Outlook Advisory Group in Charlotte, North Carolina, an MIT Sloan School of Management alumna, Lean Six Sigma and Legal Project Management certified, bilingual in Spanish and English, and a former regional operations leader at Nelson Mullins Riley & Scarborough. She runs a monthly roundtable for law firm owners and managing partners and serves clients virtually nationwide. Connect with Melissa Hansel: outlookadvisorygroup.com Email: melissa@outlookadvisorygroup.com LinkedIn: linkedin.com/in/melissahansel Instagram: @outlookadvisorygroup Chapters 00:00 Introduction to Melissa Hansel 00:12 Growing Nelson Mullins' IP practice from 13 offices to 27 and into the top 70 highest-grossing firms — and why she walked away to go fractional 01:15 The diluted COO problem — why small and midsize law firms keep getting this hire wrong #MelissaHansel #OutlookAdvisoryGroup #TrustcastShow #FractionalCOO #LawFirmGrowth #LawFirmOperations #LegalManagement #LawFirmConsultant #MITSloan #LawFirmLeadership
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません