『Melih Oztalay Accessibility Is Smart Marketing』のカバーアート

Melih Oztalay Accessibility Is Smart Marketing

Melih Oztalay Accessibility Is Smart Marketing

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 Hello again, I hope your week is getting off to a great start. I know mine is because I'm blessed to be speaking with Melih Oztalay owner of Smart Finds Marketing on the latest episode of my podcast The Accessibility Advantage. He shared some of his journey as a business owner and marketing expert. He talked about building accessibility into the user experience. He touched on his expectations for the impact of the EAA, European Accessibility Act, on future US adoption of accessibility best practices. He made a passionate case for word press as an accessible platform with tools to create accessible content and for which lots of developers are familiar with. We talked a little about compound accessibility and how business owners can be assured the tools they are using are helping them create user friendly content that is also accessible. He finished with some great advice to business owners about building and maintaining their websites. If you want to hire me to improve accessibility in your organization, or if you want to come on the show and share your accessibility experience; then Please complete this short form. Afterwards, you will receive a link to book a short chat with me. On With The Show Recommended Companies My hosting is provided by Blubrry. They provide free hosting for me and a few other hosts who have a disability. I book most of my guests through Podmatch where I am their advisor for accessibility. And I love Less Annoying CRM for their commitment to accessibility that has lead to a cRM that people actually want to use. About Melih Today, my work sits at the intersection of AI, SEO, conversion optimization, and accessibility. I help companies build marketing systems that are resilient, human-centered, and ready for how people—and machines—actually consume information. My focus isn’t chasing trends; it’s helping businesses adapt intelligently without losing sight of the people they serve. My path into marketing wasn’t linear—and that’s probably what shaped how I think about it today. I’ve been in business and marketing for nearly four decades. Over that time, I’ve seen multiple waves of “the next big thing” come and go: early web, search engines, social media, mobile, automation—and now AI. Each wave created opportunity, but also confusion, shortcuts, and a lot of broken systems. What stayed consistent was this: businesses that focused on clarity, structure, and people—not just tools—were the ones that lasted. Accessibility entered the picture for me not as a compliance checkbox, but as a practical business realization. I kept seeing websites that technically worked but failed real humans—people with vision challenges, cognitive overload, motor limitations, or simply different ways of processing information. When we fixed those issues, something interesting happened: Conversion improved, engagement improved, SEO improved. The business performed better. That’s when it clicked that accessibility isn’t a niche concern—it’s foundational. It’s about designing digital experiences that work for more people, more consistently. In short, accessibility is in every business owner's best interest. Connect With Melih Website: https://smartfindsmarketing.com Linked In: www.linkedin.com/company/smartfinds-marketing Facebook: www.facebook.com/smartfinds Instagram: www.instagram.com/SmartFindsmarketing Pinterest: www.pinterest.com/smartfinds Youtube: www.youtube.com/@MelihOztalay Sharing Is Caring When I bring someone on my podcast, it is because I want to help them share their knowledge and experience with more people. But, I can't do that without your help. As they say it doesn't matter how compelling the content is if no one ever hears it. So, I'm hoping you will share this post or the links in it with your friends, family members, and online communities. Besides sharing the link Me or Melih would really love a thoughtful comment. And as a host it really makes my day when someone takes the time to rate and review the show. I want to thank you for taking the time to watch or listen. I know you have lots of demands on your time. And you have precious few spare moments to spend. I really appreciate your spending them on me and my show. Hope you will join me again next time. Until then please take care out there, Maxwell
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