Brides keep asking for the same things: a jacket that looks great in photos, a robe that feels special, and thoughtful “something blue” gifts that don’t feel cheesy. We sat down with Kamryn Gracie’s Bridal to share how those recurring requests sparked Something Blue and Co, a sister brand dedicated to day-of essentials, custom jackets, and playful extras you’ll actually use.

We walk through the origin story: constant buzz at wedding shows about the team’s denim jackets, shoppers looking for garters and keepsake handkerchiefs, and the decision to launch fast by Valentine’s Day. Kamryn explains what sells and why—custom last names, Bible verses, and phrases that live beyond the wedding day—and how the catalog spans white, black, and classic denim, leather, pearls, fringe, and more. You’ll also hear why having the same assortment online and in-store matters for group planning, gifting, and keeping the look consistent from getting ready to the sparkler exit.

If you’re hunting for trends, pearls remain strong, now stepping off jackets and into cozy travel-ready sets like pearl-accent sweatsuits. We talk Nashville vibes, photo-friendly styling, and the practical side of growth: SEO, fulfillment, and how wedding shows act as a testing ground for new drops. The energy is entrepreneurial and real—big ideas balanced by logistics, with a focus on making shopping easy and fun for brides and their people.

Ready to build your look with smart, personal details? Explore SomethingBlueCo.com or toggle from GraciesBridal.com to browse the full lineup, then swing by the Glenstone store to try favorites in person. If you enjoyed this conversation, tap follow, share it with a friend who’s planning, and leave a quick review to help others find the show.