In this episode of The Broker Link Podcast, Cristal Bustillos introduces Colby Cox, the new Director of Sales in the Life Department at The Brokerage Inc.

Colby shares his background, from his Texas roots and time at Texas A&M University to his transition from coaching into the insurance industry. He discusses his first few weeks in the role, with a strong focus on growing the brokerage's presence in life insurance and annuities.

Throughout the conversation, Colby emphasizes the importance of truly understanding insurance concepts rather than focusing solely on specific products. He encourages agents to build a strong foundation of knowledge so they can better serve their clients and grow their business.

Colby also makes it clear that he is here as a resource — committed to supporting agents, answering questions, and helping them succeed in the life and annuity space.

Learn more about partnering with The Brokerage Inc. by visiting our website, www.thebrokerageinc.com.

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