As the Omnicom-IPG merger continues to reshape the media landscape, Tom Denford and David Indo return with critical insights for advertisers. In this episode of #MediaSnack, they explore how the traditional agency model is shifting from service to sales, and why advertisers need to rethink their media strategies now. They break down how to update contracts, renegotiate for better value, and protect agency relationships in a post-merger world. In the How to Win segment, they reveal how even big brands are losing competitive advantage by relying on outdated media auditing and platform-driven results, and what smart marketers must do to take control, boost outcomes, and future-proof their investments.

00:14 – How Not to Lose

Why media agencies are moving from service to sales
What advertisers must renegotiate in 2025 contracts
How to protect your brand’s talent and agency relationships

10:05 – How to Win

Why big spenders are seeing small results
The three hidden risks hurting media performance
How smarter audit strategies can drive real business growth

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

Learn more about navigating the Omnicom-IPG Merger: https://www.idcomms.com/omnicom
Explore Digital Control and Modern Media Auditing: https://www.idcomms.com/digital-control
Winning the Digital Pitch: https://www.idcomms.com/blog/winning-...

Want to stay ahead in media? Visit https://www.idcomms.com/

In this episode of #MediaSnack Meets, Tom Denford sits down with Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey Company, where he oversees media planning, buying, martech, and digital innovation across one of the world’s most iconic brand portfolios. Vinny shares what it takes to build a high-performing, forward-thinking media function inside a modern CPG organization—and why success comes down to aligning media strategy with real business goals. They explore the biggest challenges facing marketers today, from the myth of cheap reach to the need for effectiveness-focused measurement. Vinny also reflects on taking the leap from agency to client-side leadership, shares advice on patience and curiosity, and explains why redefining partnerships will be key to the industry's future.

00:30 – Meet Vinny Rinaldi
01:04 – What Vinny Does at Hershey
03:17 – How to Succeed in Modern Media
07:31 – Big Challenges in Media Today
09:49 – Solve Business Problems, Not Media Problems
10:45 – Leadership Advice: Patience and Curiosity
12:10 – Life Outside Media: Hockey Dreams
13:28 – Rethinking Media Partnerships

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
You can find Vinny Rinaldi on LinkedIn: https://www.linkedin.com/in/vinny-rinaldi-62953610/
Learn more about The Hershey Company: https://www.thehersheycompany.com

Want to stay ahead in media? Visit https://www.idcomms.com
Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms

As the media industry braces for the impact of the Omnicom-IPG merger, advertisers face a shifting landscape filled with both risk and opportunity. In this episode of #MediaSnack, Tom and David unpack the real implications of the merger—whether you're with Omnicom, IPG, or any other agency group. They introduce a practical four-quadrant framework to help advertisers understand where they stand and what actions to take. Then, in the How to Win segment, they tackle why brands need to shift their thinking from chasing cheap media to prioritizing quality and effectiveness—and how to stress-test your agency relationships and audit practices to make smarter media decisions in 2025 and beyond.

01:04 – How Not to Lose

• What the Omnicom-IPG merger means for advertisers of all types
• A strategic framework for navigating uncertainty
• Why most advertisers should renegotiate—not pitch

12:04 – How to Win

• How to avoid the hidden costs of cheap media
• Modern media audit strategies that actually work
• Why effectiveness—not discount—is the new metric for success

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

Explore the Omnicom-IPG Merger Hub: https://www.idcomms.com/omnicom

The High Cost of Cheap Media: https://www.idcomms.com/blog/the-high-cost-of-cheap-media

Winning the Digital Pitch: https://www.idcomms.com/blog/winning-the-digital-pitch

💡 Want to stay ahead in media? Visit https://www.idcomms.com
🔗 Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/