Back from the Croisette, Tom shares his first-hand takeaways from Cannes Lions 2025 with David. While the festival had all the usual glamor and platform presence, this year’s true themes came down to three A’s: Appreciation for the power of community, a renewed focus on Agencies and their evolving role, and the real-world applications (and noise) surrounding AI. Together, they unpack what stood out, what fell flat, and what media leaders should really be paying attention to as the second half of the year kicks off.

00:00 – Setting the Stage: Why Cannes Still Matters
03:32 – Appreciation: The Role of Creativity and Craft
07:29 – Agencies: Still Central to Media’s Future
13:48 – AI: From Sizzle to Substance
18:15 – Final Reflections and What Comes Next

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

Related links:

The New Vibe: Cannes 2025 and the Evolving Landscape of Agency and AI https://www.idcomms.com/blog/the-new-vibe-cannes-2025-and-the-evolving-landscape-of-agency-ai

Want to stay ahead in media? Visit https://www.idcomms.com
Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

In this special #MediaSnack episode, Tom Denford and David Indo revisit one of their boldest predictions: the WPP 2.0 Playbook. Originally recorded when Mark Read stepped in as CEO, the episode laid out a proposed restructure of WPP’s sprawling agency network. Now, with major changes finally underway—including the retirement of the GroupM brand—Tom and David break down what they got right, where they missed, and what it all means for media leaders today. It’s a rare moment of reflection in an industry that’s always sprinting forward—plus insight into how the same themes now shape the Omnicom-IPG merger and the future of agency holding companies.

Watch the original WPP 2.0 Playbook episode: https://www.youtube.com/watch?v=KSdrpMylNrE

How to Navigate Media Chaos and Come Out Ahead: https://www.youtube.com/watch?v=vXT0eLAI4KA

Why a Renegotiation Might Be Your Next Winning Move: https://www.youtube.com/watch?v=cWR5nZkgndM

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

Explore more: https://www.idcomms.com
Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/

In this episode of #MediaSnack MEETS, Tom Denford and Mark Ritson discuss:

• The state of media and advertising today—and why marketers are getting it wrong
• The power of consistency and why sticking with what works beats chasing the new
• Why too much change is killing marketing effectiveness

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=...

Want to stay ahead in media? Visit https://www.idcomms.com/

Follow ID Comms on LinkedIn: / id-comms