Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Heading into 2026, most med spa owners are asking the same question: "What should I focus on right now to stay busy, protect cash flow, and grow next year?" In this episode, Ricky and Lauren break down practical marketing “quick wins”, how to think about marketing as an investment (not an expense), and how to use remarketing + boosted content to build momentum in your local market.This is a tactical, end-of-year checklist-style episode designed to help you fill the schedule, improve your SEO + Google Business Profile, strengthen retention, and create more know-like-trust deposits that make future patients choose your practice.We cover…✅ Quick wins for med spa marketing in 2026 (what to do now)✅ How to use SMS blasts to re-engage your existing patient list✅ Why tox offers consistently win for retention and schedule filling✅ When “tox + bonus” offers work (and when they don’t)✅ Retention promos + segmentation (bringing back Botox, filler, weight loss, and lapsed patients)✅ On-page SEO quick fixes: service + city page titles, headings, and dedicated service pages✅ Why you should embed simple cell phone videos on service pages to boost conversions✅ How to improve your website calls-to-action + add lead capture forms (for “not ready to book” traffic)✅ Google Business Profile updates that increase calls and clicks (photos, services, and visibility)✅ A better way to ask for Google reviews (and how to get past reviews updated)✅ Why marketing budget cuts can hurt revenue if your ROI is working✅ How to use boosted posts + remarketing to build local trust and long-term demandIf you’re a med spa owner who wants more booked consults, lower CAC, stronger retention, and better ROI, this episode gives you a clear plan you can execute heading into the new year.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMed spa advertising works best when the strategy is built around performance, not assumptions. The right ad format, the right service, and the right offer structure can make or break your results.In this episode, I break down how to think about image vs video ads for med spas, why some services simply do not belong in paid advertising, and how small, unexpected bonus ideas can dramatically improve patient experience and long-term loyalty.You will learn:✅ The real differences between static image ads and video ads for med spas✅ Why static image ads are often more consistent, while video ads have higher upside and higher risk✅ How to decide when video ads are worth testing and when they are not✅ What NOT to advertise for your med spa, even if the offer looks great✅ Why certain services fail in the ad space due to simple math and economics✅ How advertising the wrong services can quietly drain your budget✅ A simple bonus strategy inspired by Five Guys that can increase perceived value and loyalty✅ How to create unexpected wins for patients without discounting or hurting marginsIf you are running ads or thinking about starting, this episode will help you avoid costly mistakes, choose the right ad formats, and build smarter offers that actually work. This framework applies whether you manage your ads in-house or work with an agency as you plan your med spa advertising for 2026.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessIn this episode, Ricky sits down with Shannon Simmons, Founder of Fit for Profit (https://fitforprofit.com/), to unpack the financial shift every med spa owner needs to make in order to build a profitable, sustainable practice.

Shannon works exclusively with fitness, wellness, and med spa owners to help them improve cash flow, increase profitability, and reduce financial stress. In this conversation, she breaks down why many practices look successful on the outside but still struggle behind the scenes and how to fix it.This episode goes beyond numbers and accounting. It explores the systems, behaviors, and mindset shifts that help med spa owners move from constantly reacting to money to confidently leading their business.

In this episode, we cover: ✅ The financial shift every med spa owner needs to make to become sustainably profitable ✅ Why revenue growth does not automatically mean profit ✅ The three-legged stool of a financially fit med spa: clients, team, and owner ✅ How the Profit First system helps owners pay themselves and control expenses ✅ The money beliefs that quietly sabotage profitability ✅ How to price services confidently instead of copying competitors ✅ The difference between a bookkeeper and an embodied CFO ✅ Where expenses creep out of control and how to rein them back in ✅ How to plan for big purchases like lasers, equipment, and new services ✅ Smart ways to think about debt, leverage, and financial risk ✅ Why profit is not greed and is what allows your practice to thrive long term ✅ One simple habit every owner can start today to improve profitability

This episode is packed with practical financial guidance and mindset shifts for med spa owners who want to stop guessing, reduce stress, and build a business that truly supports their life and team.About Shannon Simmons of Fit for Profit (https://fitforprofit.com/)Shannon Simmons is the Founder of Fit for Profit, a financial coaching and consulting firm that has helped fitness and wellness businesses since 2008. She has been a Profit First Professional at the mastery level since 2014 and has focused exclusively on serving health, wellness, and med spa owners since 2016.Shannon and her team help business owners build financially sound, sustainably profitable companies by improving cash flow, creating healthy financial systems, and shifting how owners think about money. Their work allows clients to grow with confidence, reduce stress, and create more freedom both in their businesses and their lives.Learn more and access resources from Fit for Profit at:https://fitforprofit.com/medspasuccesshttps://www.linkedin.com/in/shannonsimmonsffp/https://www.instagram.com/fit4profit/https://www.facebook.com/fit4profit/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing