『Med Spa Success Strategies』のカバーアート

Med Spa Success Strategies

Med Spa Success Strategies

著者: Ricky Shockley
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Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.Ricky Shockley マーケティング マーケティング・セールス 経済学
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  • Rebooking & Retention Strategies for Med Spas - 2025 Edition (Part 8)
    2025/06/16

    If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Welcome to Episode 8 - the final episode - of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This final episode is all about one of the most overlooked (but most important) topics in growing a successful practice: retention and rebooking. Attracting new clients is just one piece of the puzzle, this episode dives into what it really takes to keep them coming back.In this episode, I’ll cover:- The #1 long-term success factor for med spas (and why new leads aren’t enough)- Why patients are loyal to providers, not practices, and how to navigate that- How to retain top injectors and avoid hitting the “reset button”- Building brand loyalty with custom treatment protocols- Creating a “white glove” client experience that feels unforgettable- Key ways to master consultations without being pushy or salesy- Why education is your best sales tool- The exact rebooking phrasing that increases appointments on the spot- How online reviews impact not just new clients, but retention, tooThese strategies will help you improve lifetime value, grow recurring revenue, and build a med spa brand that clients love and stay loyal to.If you’re serious about scaling with stability and keeping your calendar full year-round, this is a must-watch!Check out the interviews mentioned in this episode:Raquel Merlini - https://youtu.be/UeWISSOLz7o?si=iljb09MuYIla1T7R

    Jake Laban - https://youtu.be/KL4Ud1hqwHY?feature=sharedFollow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

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    15 分
  • Growing, Scaling, and Managing a Multi-Million Dollar Med Spa - Interview w/ Sara Shikhman
    2025/06/06

    Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing. In this full-circle episode, we’re excited to welcome back Sara Shikhman - attorney, entrepreneur, and managing partner at Lengea Law - for her third appearance on the show! In this powerful conversation, Sara and Ricky go deep on what it takes to build, scale, and protect a thriving med spa.Whether you’re just starting out or already scaling, this episode is packed with insights to help you grow smarter and operate safer.In this episode, we cover…✅ Starting small and scaling based on demand✅ Why most owners overspend early and how to avoid it✅ When and how to expand to a second location✅ SOPs and consistency across multi-location practices✅ Structuring compensation and retention plans for injectors✅ Creating a culture that keeps providers and patients loyal✅ Legal considerations around GLP-1 compounding and compliance✅ Sara's take on discounting and the myths holding practice owners back✅ Why following the legal “gray area” could put your business at risk& More!If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleAbout Sarah Shikhman of Lengea Law (https://lengealaw.com/)Sara Shikhman is the Managing Partner of Lengea Law, a healthcare-focused law firm serving medical aesthetic and wellness practices nationwide. With over 16 years of experience as both a corporate attorney and entrepreneur, Sara brings a rare blend of legal expertise and business acumen to the med spa industry.Before launching Lengea, Sara led multiple multimillion-dollar ventures, including an e-commerce company that generated $13 million in just two years, and a med spa that grew from a single unfinished treatment room to 12 locations across multiple states and over $13 million in annual revenue.Today, she and her team have helped more than 1,000 healthcare clients navigate the complex legal landscape around practice formation, MSO structuring, compliance, contracts, and funding. Her mission is simple: help med spa owners grow smarter, scale legally, and reach their goals one step at a time.Follow Lengea Law (https://lengealaw.com/) on social media: https://www.instagram.com/lengealaw/https://www.facebook.com/LengeaLawhttps://www.linkedin.com/company/lengea/https://www.youtube.com/@SaraShikhman1Medspa Confidential Book: https://www.amazon.com/Medspa-Confidential-Dr-Carol-Clinton/dp/B09ZJ281TR/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

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    47 分
  • Wednesday Thoughts: Insider Secrets to Get More Botox Clients with BETTER Marketing Strategies (FB, IG & Google)
    2025/06/04

    If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Want more Botox clients without wasting ad dollars? This video breaks down the exact blueprint we use to help med spas attract high-quality Botox patients using proven Facebook, Instagram, and Google Ads strategies, plus how to measure ROI and scale with confidence.In this video, you’ll learn:✅ Why small inefficiencies in your ads could be costing you hundreds of thousands in lost revenue✅ Our go-to offer structure for Botox campaigns that consistently lowers CAC✅ How to frame your offer to maximize clicks and conversions✅ The top-performing ad creatives we use (and why they work)✅ What your Google Ads must include to beat local competitors✅ The simple math that helps you decide when to scale your ad spend✅ Why SEO and Google Business listings still matter for Botox growth✅ How to automate follow-up so you're not chasing cold leads✅ What numbers every med spa owner should know to track successWhether you're new to advertising or want to fine-tune your existing strategy, this video will give you a tested framework for growing your Botox clientele - profitably and predictably.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

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    35 分

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