Want your med spa’s social to actually drive bookings—not just likes? In this episode, Dr. K and Sam Champion unpack a practical, zero-fluff playbook for building trust and turning scrollers into patients.

What you’ll learn:
•Platforms that matter now: Why Facebook, Instagram, and TikTok are the “big 3,” plus when LinkedIn fits.
•Content that converts: Before/after best practices, vertical video (why it wins), procedure reels without the “ick,” and clear CTAs.
•Trust at scale: How to create parasocial relationships with podcasting and consistent on-camera education.
•Facebook Groups = gold: Building moderated, private communities to answer FAQs, correct misinformation, and position your clinic as the authority.
•Lead nurturing that works: The “7 soft touches” principle—from education to a confident “Book Now.”
•Compliance & consent: HIPAA-savvy posting, patient permissions, and avoiding common pitfalls.

Episode highlights:
•Why vertical video dominates attention and retention.
•Using patient-journey content to reduce fear and increase conversions.
•Real talk on moderating groups, banning low-quality offers, and mining FAQs for unlimited content ideas.
•The balance between beautiful content and making the ask.

Ready to level up your results? Subscribe for weekly episodes, and visit Dose Aesthetics to explore treatments, book a consult, or ask a question.

Disclaimer:
The content in this episode is for educational and entertainment purposes only and is not medical or legal advice. Always consult a qualified provider about your own care.

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