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Maxed Out: AI-Powered Selling for SMBs

Maxed Out: AI-Powered Selling for SMBs

著者： Heartcast Media
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 Welcome to Maxed Out: AI-Powered Selling for SMBs, the podcast where sales leaders mix up their best tips, strategies, and insights for crafting the perfect go-to-market motion. Hosted by Heath Barnett, VP of Revenue at Mixmax, each episode dives deep into sales trends, leadership lessons, and actionable tactics with top experts and industry insiders. Whether you're a sales professional looking to sharpen your skills or a leader aiming to elevate your team's performance, Mixology delivers fresh, real-world advice that goes beyond theory.Mixmax マネジメント マネジメント・リーダーシップ 個人的成功 出世 就職活動 経済学 自己啓発
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  • AI-Powered Selling Strategies with James Buckley

    AI-Powered Selling Strategies with James Buckley
    2025/10/08
    On this episode of Maxed Out: AI-Powered Selling for SMBs, Heath interviews James Buckley, host of the Sell Better Daily Sales Show and a proponent of modernizing sales while maintaining the human connection. With 15 years in the restaurant industry, advancing from busboy to general manager, and extensive experience in SaaS and tech sales, James offers insights into how service and resilience underpin effective selling.

    James and Heath discuss the evolving sales landscape, where buyers are more informed, sales cycles have lengthened, and technology—particularly AI—is reshaping the field. They examine the changes in the seller's role over the past decade, the new challenges in prospecting, and the importance of pragmatism and authenticity in sales.

    Listeners will gain practical advice on integrating AI into their sales strategies, managing the demands of current quotas and leadership expectations, and mastering time and task management. Additionally, James outlines his vision for the seller of 2030: technology-enhanced, full-cycle, and focused on building genuine connections amid advancing tools.

    If you're looking to update your sales approach and harness AI for a competitive edge, this conversation provides valuable guidance. Let’s begin.

    Chapters:

    00:00 - Introduction
    01:00 - "Sales and Social Conditioning"
    04:41 - Sales Territory Challenges
    08:46 - Sales Strategy: Pragmatism vs. Process
    11:49 - "Effective Sales Engagement Strategies"
    16:11 - Sales Quota Expectations Unfairly Rising
    18:59 - Sales Strategy Overhaul Challenges
    21:55 - "Tech Evolution and Gen Z Impact"
    25:32 - "Asana Time Block Strategy"
    28:42 - Focus on Controllable Efforts
    31:35 - Focus Solely on Cold Calling
    34:31 - AI-Powered Company Grading Agent
    37:29 - AI's Next Step: Independent Action
    42:07 - Sales and Customer Success Future
    44:39 - Avoid Obsolescence: Embrace AI Now
    46:37 - Outro

    Quotes:

    "Embrace AI or risk being left behind. Evolve by learning, adapting, and staying authentic."- Heath Barnett

    "Stay true to yourself and use AI as your partner. Balance technology with the human touch to secure your future in sales."- James Buckley

    Key Takeaways:

    Hospitality Roots Build Sales Hustle
    The Evolution of the Seller: From Scripts to Pragmatism
    Buyers Are Smarter, Tech Is Here to Stay
    AI: Your Co-Pilot, Not Your Replacement
    Managing Tasks & Time Like a Pro
    Micro-commitments Drive Macro Results
    Iterate, Learn, and Personalize at Every Step
    Full Cycle Sellers Are the Future
    Your Authentic Self Is Still Your Superpower

    Connect with the Host Heath Barnett:
    VP, Revenue at Mixmax
    LinkedIn: https://www.linkedin.com/in/whatsupheath/

    Connect with James Buckley:
    Host, Sell Better Daily Sales Show
    LinkedIn - https://www.linkedin.com/in/jamessaywhatsalesbuckley/
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    47 分
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