𝘔𝘪𝘴𝘴 𝘝𝘦𝘭𝘷𝘦𝘵’𝘴 “𝘏𝘢𝘭𝘭𝘦𝘭𝘶𝘫𝘢𝘩” 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴 𝘢 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵, 𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘢𝘯𝘥 𝘪𝘯𝘵𝘰𝘹𝘪𝘤𝘢𝘵𝘪𝘯𝘨 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘧𝘳𝘰𝘮 𝘢 𝘺𝘰𝘶𝘯𝘨 𝘸𝘰𝘮𝘢𝘯 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘪𝘯𝘨 𝘢𝘯𝘥 𝘳𝘦𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘩𝘪𝘵-𝘮𝘢𝘬𝘪𝘯𝘨 𝘳𝘶𝘭𝘦𝘣𝘰𝘰𝘬 𝘰𝘯𝘦 𝘤𝘢𝘳𝘦𝘧𝘶𝘭𝘭𝘺 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘵𝘳𝘢𝘤𝘬 𝘢𝘵 𝘢 𝘵𝘪𝘮𝘦. 𝘑𝘶𝘴𝘵 𝘰𝘯𝘦 𝘱𝘭𝘢𝘺 𝘰𝘧 𝘩𝘦𝘳 𝘣𝘳𝘢𝘯𝘥 𝘯𝘦𝘸 𝘢𝘭𝘣𝘶𝘮, 𝘛𝘳𝘪𝘱𝘵𝘺𝘤𝘩 𝘤𝘦𝘮𝘦𝘯𝘵𝘴 𝘢𝘯𝘥 𝘢𝘮𝘱𝘭𝘪𝘧𝘪𝘦𝘴 𝘫𝘶𝘴𝘵 𝘩𝘰𝘸 𝘴𝘩𝘦'𝘴 𝘥𝘰𝘦𝘴 𝘵𝘩𝘢𝘵, 𝘯𝘰𝘵 𝘰𝘯𝘤𝘦, 𝘣𝘶𝘵 𝘴𝘦𝘷𝘦𝘯 𝘵𝘪𝘮𝘦𝘴 𝘰𝘷𝘦𝘳.https://youtu.be/ejsLsofxVHw?

For someone who had pop success, in the sense that his music was topping the charts in the late 1970s, 80s and 90s, Midge Ure has enjoyed an impressive audience long after his greatest hits left the charts.

“That’s probably because a series of events made that possible,” Midge says. “You must rewind to when people bought albums and things like that. A [commercially successful] piece of music would have a shelf life of six weeks if everyone did their job and you were incredibly, incredibly lucky getting your song on the radio or television; it would hang around for a couple of weeks and then drop, probably never to be heard again, except to hardcore fans of course.

“We only had radio as a medium [back in the 70s, 80s, and early 90s],” he explains. “Even television offered minimal opportunities for live music performances. We didn’t have the internet. We didn’t have smartphones. We didn’t have 24/7 television or social media – none existed.”

So, 30 years into a career, no different to Steve Louw or Cindy Alter, suddenly technology flips, and there’s a plethora of possibilities. “That said, how people listen and consume music at that turning point, and now, is radically different,” Midge points out.

“Today, people buy very little; instead, they find and stream content online through games and similar platforms. For example, I recorded a version of David Bowie’s “The Man Who Sold The World” in the early 80s for a pretty dodgy British movie, and a game used it more recently, leading an entire wealth of young people to discover this piece of music. To them, it’s new. They can’t tell whether someone recorded it yesterday or 40 years ago.

Milky Chance recently announced their long-awaited return to South Africa with their “Living In A Haze” tour in February 2024 which will see them perform in Cape Town, Johannesburg and Durban. I chatted to the German duo in December to talk about their rise to fame ahead of their South African return. Their 2019 single “Life Without Fantasies” reached the top of the South African viral charts amassing millions of streams in 2021 during Lockdown. The band connected with tens of thousands of fans online which led to their first sold out headline tour. They have continued to cement themselves in the industry here, having toured the country a number of times over the past few years and return in February 2024 to share the stage with Milky Chance in Cape Town, Johannesburg and Durban. Sean Koch is one of SA’s most-loved indie-folk artists who brings a mixed bag of African and western, influence alongside messages of home, a connection to nature, the ocean and the people around him; to his storytelling, feel-good music. While rooted in his flowing-folk style, his music is diverse. From dance infused songs like ‘Lift You Up’ the standout single from his collection (including the Double MZK & G DOM remix) to the dreamier songs like ‘Feel the Energy’ that carry deeper messages of connection to the natural world and the people that surround us. There is something for everyone in Sean’s catalogue. Tickets are on sale from https://breakoutevents.co.za/ and are selling fast, so get yours now! Milky Chance “Living In A Haze” South African Tour Dates: 15 February 2024 – Green Point A-Track, Cape Town (supported by Neon Dreams and Sean Koch) 17 February 2024 – Marks Park in Emmarentia, Johannesburg (supported by Neon Dreams and Sean Koch + final opening act to be announced) 18 February 2024 – Durban Botanic Gardens uMphafa Field, Durban (supported by Neon Dreams + final opening act to be announced) Milky Chance “Living In A Haze” South African Tour 2024 details: For more info, go to: Ticketing link: https://breakoutevents.co.za/ Facebook: https://www.facebook.com/abreakoutevent Instagram: https://www.instagram.com/abreakoutevent Twitter: https://twitter.com/abreakoutevent