Matt Baxter on What The Design Laundry Reveals About Creatives
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Matt Baxter on What The Design Laundry Reveals About Creatives
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Designer, writer and hat connoisseur Matt Baxter of Baxter & Bailey joins us on The Creative Boom Podcast this week to talk about imperfection, community, and the creative life.
Matt's been in the game for three decades – from Trickett & Webb and 300million to co-founding his Brighton studio with Dom Bailey in 2012. Since then, they've built thoughtful, human brands for Oxford University Press, The Body Shop, London Symphony Orchestra, Royal Mail and the BBC.
But it's his side project, The Design Laundry, that really caught my eye. It's a gloriously honest archive of our industry's mishaps – typos, rogue emails, pitch disasters – and the lessons that come from them.
We talk about growing up in Burnley, moving south, why pondering still matters, and how to keep a studio human when speed rules everything. We also get into Brighton's creative scene, building community, and why staying off Instagram helps with creative jealousy.
It's warm, funny and refreshingly honest... with bonus seagulls.