『Masters of Search』のカバーアート

Masters of Search

Masters of Search

著者： Niklas Buschner
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 Radyant launched the Masters of Search podcast to bring you the behind the scenes stories from some of the smartest people around the world in SEO & AI Search. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • THINK LIKE A CONTENT ENGINEER | Lucy Hoyle, Senior Content Engineer @ Carta

    THINK LIKE A CONTENT ENGINEER | Lucy Hoyle, Senior Content Engineer @ Carta
    2025/12/17
    SEO has already been a proven growth engine for Carta, and in 2025, they've gained strong AI Search visibility driving real pipeline results. Lucy Hoyle is Senior Content Engineer at Carta, and played a crucial role in that. She oversees editorial processes, content strategy, and AI workflow optimization for international markets, building scalable systems that turn content strategy into pipeline results. We talked about how SEO differs from AI Search, why Lucy has been an early champion of the content engineering movement, and her POV on successful content marketing in the Age of AI. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Lucy on LinkedIn: https://www.linkedin.com/in/lucy-hoyle-883381138/ Carta on LinkedIn: https://www.linkedin.com/company/carta--/
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    1 時間 1 分
  • THIS FINTECH JUST DID £560M PROFIT | Fabrizio Ballarini, Head of Organic Growth @ Wise

    THIS FINTECH JUST DID £560M PROFIT | Fabrizio Ballarini, Head of Organic Growth @ Wise
    2025/12/10
    Wise is moving £145 billion across the globe, serving 15 million customers across 160 countries and 40 currencies. They’ve been profitable for years, with their latest financial accounts posting a £560 million profit before tax while saving customers £2 billion annually on hidden banking fees. And although the absolute number is pretty high, in relation to their scale, they’re just spending about £50 million a year on marketing. One part of this remarkable customer acquisition efficiency is a well-oiled organic growth engine. To understand how Wise built this growth machine, I'm excited to have Fabrizio Ballarini on the podcast today. As Head of Organic Growth at Wise, Fabrizio oversees a cornerstone of their customer acquisition, and he’s already been onboard for 10 years. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Fabrizio on LinkedIn: https://www.linkedin.com/in/fabrizioballarini/ Wise on LinkedIn: https://www.linkedin.com/company/wiseaccount/
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    1 時間 31 分
  • BOOTSTRAPPED TO $8M ARR | Sandra Đajic, Senior Marketing & Growth Lead @ Chatbase

    BOOTSTRAPPED TO $8M ARR | Sandra Đajic, Senior Marketing & Growth Lead @ Chatbase
    2025/12/03
    Chatbase bootstrapped to $8M ARR* and turned AI search into their No. 2 user acquisition channel. So I invited Sandra to the Masters of Search podcast to reveal how they did it. *it was still $7M when we recorded Her answer? There's no glamorous secret. No magic trick. No growth hack. Just proper execution of fundamentals that most teams skip. Here's what drove their AI search success: 1) Crystal clear positioning "AI agents for customer support" - impossible for LLMs to confuse with generic AI tools. Sandra's team maintains this exact messaging everywhere. When AI searches for customer support solutions, it knows exactly what Chatbase does and who it's for. 2) Proper SEO foundation Domain authority, backlinks, technical setup. The boring stuff most startups skip because they're chasing AI search hacks. Sandra's insight: AI search doesn't work without the SEO fundamentals already in place. Everything feeds everything. 3) Obsessive documentation and changelog updates Their docs and changelog get updated religiously. Not just for users - for LLMs. Fresh, accurate documentation becomes the source material AI models cite when users ask highly specific questions about how to build customer support agents. 4) Content that lives everywhere Distribution through "written content influencers" - bloggers, Reddit contributors, not just social media creators. When the same clear message appears across multiple trustworthy sources, LLMs recognize the pattern and are more likely to mention Chatbase. 5) Free plan as entry point The free plan helps spread the word and get more eyeballs on the product. Right limitations let users experience value without burning AI costs. Obviously a much debated topic, but for Chatbase it worked out. Watch the full episode for the complete playbook. Link in comments. 👇 ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Sandra on LinkedIn: https://www.linkedin.com/in/sandra-dajic/ Chatbase on LinkedIn: https://www.linkedin.com/company/chatbase-co/
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    48 分
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